3 months ago
PRODUCT MARKETING MANAGER – US LENDING
OakNorth
New York, USA (Hybrid)Full time$120K/yr – $160K/yr
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PRODUCT MARKETING MANAGER – US LENDING
New York, USA (Hybrid)
$120K/yr – $160K/yrMid Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive a go-to-market and enablement function for B2B fintech products, aligning messaging with sales to accelerate complex deals.
- Own positioning, messaging and GTM strategy for complex fintech products
- Must-have: 5+ years in B2B product/commercial marketing within fintech or financial services
- Standout: Ability to translate complex products into clear, compelling stories with proof points
Job Description
Own and optimize B2B fintech go-to-market and enablement, aligning product marketing with sales to accelerate complex deal cycles.
Responsibilities
- Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context
- Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
- Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion
- Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials
- Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging
- Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories
- Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution
- Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective
- Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback
- Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences
Requirements
- 5+ years experience in product marketing or commercial marketing within B2B, fintech or financial services
- Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
- Experience working closely with sales teams to support commercial performance
- Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
- Ability to translate complex products and markets into clear, compelling stories
- Strategic thinker with strong commercial judgement
- Comfortable working close to revenue and commercial decision-making
- Strong stakeholder management across Sales, Product, Growth and Compliance
- This role would require at least 4 days in office as a minimum
Benefits
- 401k plan with Principal (ON match up to 4%)
- Medical Care (managed through Insperity) - employees can add their family to their plan if needed
- Dental & Vision bundle
- Insperity Health Savings Account Program - this is a tax-advantaged employee benefit which can help manage health care costs by allowing employees to set aside some of their current earnings on a pretax basis for reimbursement of qualified health care expenses during the plan year
- EAP
- 20 days Holiday
OakNorth
The digital bank for entrepreneurs, by entrepreneurs. We provide bespoke credit and banking services to businesses with £1m-£100m turnover across the UK and US.With funding ranging from £1m to tens of millions, we have lent billions to businesses across a whole range of sectors, performing among the top 1% of commercial banks globally.To date, OakNorth financing has helped create tens of thousands of new jobs and affordable homes.
Traffic Signals
Monthly Visitors
119.4K
Monthly Google Ads Budget
$46
Traffic Source Mix
Search
44.7%
Direct
45.6%
Referral
6.5%
Social
2.3%
Paid
0.9%
Headcount Trend
Current headcount: ~576
Marketing Team
Marketing Team Size
10 (2% of company)
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Funding
Total Funding
$1B
Last Raise
$126.2M
Non Equity Assistance, 5 years ago
Funding History
- Jun 2024Debt Financing • $126.2M
- Jun 2021Non Equity Assistance
- Feb 2019Private Equity • $440M