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Marketing jobs

10 marketing jobs

10 days ago

Head of Brand & Communications | Bankrate

Bankrate

USA (Hybrid)Full time$230K/yr – $350K/yr

10 days ago

Head of Organic Growth

Bankrate

USA (Remote)Full time$230K/yr – $350K/yr

10 days ago

Head of Brand & Communications

Bankrate

New York City, NY (Remote)Full time$230K/yr – $350K/yr

2 weeks ago

Senior Creative Director, Marketing

Bankrate

USA (Remote)Full time$175K/yr – $225K/yr

7 weeks ago

Senior Performance Marketing Manager, New Channel Expansion

Bankrate

USA (Remote)Full time$100K/yr – $175K/yr

7 weeks ago

Senior Product Marketing Manager

Bankrate

USA (Remote)Full time$100K/yr – $175K/yr

7 weeks ago

Senior Marketing Copywriter

Bankrate

USA (Remote)Full time$90K/yr – $130K/yr

2 months ago

Senior Marketing Copywriter | Bankrate

Bankrate

USA (Hybrid)Full time$90K/yr – $130K/yr

3 months ago

Head of Organic Growth Marketing | Bankrate

Bankrate

USA (Hybrid)Full time$175K/yr – $250K/yr

3 months ago

Director of Lifecycle Marketing

Bankrate

USA (Hybrid)Full time$140K/yr – $210K/yr

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Head of Brand & Communications | Bankrate

Bankrate

USA (Hybrid)

$230K/yr - $350K/yrIn-houseFull-timeSenior level10+ years exp.

10 days ago

Head of Organic Growth

Bankrate

USA (Remote)

$230K/yr - $350K/yrIn-houseFull-timeSenior level4+ years exp.

10 days ago

Head of Brand & Communications

Bankrate

New York City, NY (Remote)

$230K/yr - $350K/yrIn-houseFull-timeSenior level8+ years exp.

10 days ago

Senior Creative Director, Marketing

Bankrate

USA (Remote)

$175K/yr - $225K/yrIn-houseFull-timeSenior level

2 weeks ago

Senior Performance Marketing Manager, New Channel Expansion

Bankrate

USA (Remote)

$100K/yr - $175K/yrIn-houseFull-timeSenior level

7 weeks ago

Senior Product Marketing Manager

Bankrate

USA (Remote)

$100K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Senior Marketing Copywriter

Bankrate

USA (Remote)

$90K/yr - $130K/yrIn-houseFull-timeSenior level

7 weeks ago

Senior Marketing Copywriter | Bankrate

Bankrate

USA (Hybrid)

$90K/yr - $130K/yrIn-houseFull-timeSenior level

2 months ago

Head of Organic Growth Marketing | Bankrate

Bankrate

USA (Hybrid)

$175K/yr - $250K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Director of Lifecycle Marketing

Bankrate

USA (Hybrid)

$140K/yr - $210K/yrIn-houseFull-timeDirector/executive

3 months ago

Bankrate

Head of Brand & Communications | Bankrate

USA (Hybrid)

$230K/yr – $350K/yrSenior Level10+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Bankrate;s brand, communications, and growth-focused marketing functions, guiding positioning, PR, integrated campaigns, organic social, measurement, and team development to drive efficient revenue and lower CAC.

Focus on CAC, conversion, and efficient revenue.
Lead senior brand, communications, and integrated marketing with executive presence.

Job Description

Responsibilities

Brand & positioning. Own Bankrate's brand and positioning with a demand purpose: build the salience and trust that reduce acquisition cost across paid, organic, and direct, and that make the rate marketplace the obvious choice. You're accountable for brand's contribution to efficient revenue, not brand health in isolation.
Communications. Own corporate communications and PR/earned media strategy — reputation, media coverage, and third-party authority. This is also a direct input to Bankrate's visibility in AI answers — partner with Organic Growth on the citation loop, since earned authority feeds whether Bankrate gets cited by LLMs.
Integrated marketing. Own the campaign architecture and go-to-market orchestration that turn brand and positioning into coordinated, multi-channel campaigns — so paid, organic, social, and communications execute against one story and one calendar rather than competing narratives. Accountable for campaign contribution to the growth engine, not activity.
Organic social. Own organic social as both a brand instrument and a demand instrument. It builds equity and is held to efficient revenue: measured on brand lift and its contribution to blended CAC, not reach or followers. Until brand-driven CAC measurement is trustworthy, it runs against a defined brand-lift proxy with a written trigger to convert to hard CAC accountability the moment that measurement goes live. Existing organic social headcount rolls into this role.
Measurement. Hold the full function to efficiency rather than vanity. Brand and social are graded on lift and contribution to blended CAC and efficient revenue — reported alongside, and on the same footing as, the rest of marketing's investment framework.
Team. Build and develop a high-performing team across brand, communications, integrated marketing, and organic social.

Requirements

Senior brand & comms leadership — 10+ years, with experience leading brand, communications, and integrated marketing as one function, not a single discipline.
Demand-minded — you think in CAC, conversion, and efficient revenue, and you've defended brand investment in those terms to a CEO or board.
Offensive builder — energized by using brand to move a growth number, not by managing a mature identity. You bring structure to an undefined mandate.
Owned + earned fluency — real command of organic social and earned media as engines of authority and demand, not just awareness.
Executive presence — you set positioning and narrative clearly for the CMO and senior leadership, and represent the brand externally with credibility.

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Bankrate

With five decades of trust and market leadership, Bankrate is transforming into an AI-powered fintech platform that puts consumers in control—connecting them to the best financial products to save more, earn more, and get ahead faster.Bankrate, LLC NMLS #1427381BR Tech Services, Inc. NMLS #1743443Nmlsconsumeraccess.org/

Founded in 1993

Charlotte, North Carolina, USA

263 employees (99 in marketing)

www.bankrate.com

Traffic Signals

Monthly Visitors

11.2M

Monthly Google Ads Budget

$3M

Traffic Source Mix

59.9%

Direct

34.5%

Referral

4.6%

Social

0.3%

Paid

0.6%

Headcount Trend

Current headcount: ~263

Marketing Team

Marketing Team Size

89 (34% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Mortgage rates rise despite Fed cut

Dec 10, 2025 • Bankrate

Bankrate's 2025 Retirement Savings Report

Oct 22, 2025 • Bankrate

Bankrate’s 2025 Jobs & Pay Report

Oct 14, 2025 • Bankrate

Responsibilities

Brand & positioning. Own Bankrate's brand and positioning with a demand purpose: build the salience and trust that reduce acquisition cost across paid, organic, and direct, and that make the rate marketplace the obvious choice. You're accountable for brand's contribution to efficient revenue, not brand health in isolation.
Communications. Own corporate communications and PR/earned media strategy — reputation, media coverage, and third-party authority. This is also a direct input to Bankrate's visibility in AI answers — partner with Organic Growth on the citation loop, since earned authority feeds whether Bankrate gets cited by LLMs.
Integrated marketing. Own the campaign architecture and go-to-market orchestration that turn brand and positioning into coordinated, multi-channel campaigns — so paid, organic, social, and communications execute against one story and one calendar rather than competing narratives. Accountable for campaign contribution to the growth engine, not activity.
Organic social. Own organic social as both a brand instrument and a demand instrument. It builds equity and is held to efficient revenue: measured on brand lift and its contribution to blended CAC, not reach or followers. Until brand-driven CAC measurement is trustworthy, it runs against a defined brand-lift proxy with a written trigger to convert to hard CAC accountability the moment that measurement goes live. Existing organic social headcount rolls into this role.
Measurement. Hold the full function to efficiency rather than vanity. Brand and social are graded on lift and contribution to blended CAC and efficient revenue — reported alongside, and on the same footing as, the rest of marketing's investment framework.
Team. Build and develop a high-performing team across brand, communications, integrated marketing, and organic social.

Requirements

Senior brand & comms leadership — 10+ years, with experience leading brand, communications, and integrated marketing as one function, not a single discipline.
Demand-minded — you think in CAC, conversion, and efficient revenue, and you've defended brand investment in those terms to a CEO or board.
Offensive builder — energized by using brand to move a growth number, not by managing a mature identity. You bring structure to an undefined mandate.
Owned + earned fluency — real command of organic social and earned media as engines of authority and demand, not just awareness.
Executive presence — you set positioning and narrative clearly for the CMO and senior leadership, and represent the brand externally with credibility.

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.