5 weeks ago
Product Marketing Manager
Sovos
USA (Unknown)
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Product Marketing Manager
USA (Unknown)
Salary Not AvailableMid Level3+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end GTM for product launches and PLG initiatives across Product, Sales, and Marketing with a focus on messaging, enablement, and measurable outcomes.
- GTM Ownership: Lead planning and execution for launches, feature releases, pricing changes, and strategic initiatives.
- Messaging & Enablement: Develop positioning and value propositions; own training decks, FAQs, and collateral for sellers.
- Analytics & AI Acceleration: Measure acquisition to revenue; use AI tools to speed content, research, and performance analysis.
Job Description
Responsibilities
- Lead end-to-end GTM planning and execution for product launches, feature releases, pricing changes, and strategic initiatives
- Develop positioning, messaging frameworks, and value propositions across multiple B2B SaaS product lines
- Serve as a cross-functional bridge across Product, Sales, Digital Marketing, UX, Customer Success, and Leadership to align GTM priorities
- Own sales enablement, including training decks, FAQs, competitive comparisons, and collateral, to equip sellers and accelerate revenue
- Create customer-facing content including blog posts, white papers, email campaigns, webinars, and landing pages tied to launches and market moments
- Conduct competitive analysis and market research to surface differentiation opportunities, emerging threats, and shifts in buyer behavior
- Partner with Digital Marketing and UX on SEO, paid search, website optimization, and conversion rate improvement across self-service and sales-assisted journeys
- Measure and report on acquisition, conversion, adoption, retention, and revenue; use data to refine strategy and improve outcomes
- Leverage AI-powered tools to accelerate content development, competitive research, and performance analysis
Requirements
- 3–5 years of experience in product marketing, preferably within B2B SaaS
- Experience working in or alongside a product-led growth motion is a plus
- Demonstrated ability to simplify complex product capabilities into clear, compelling customer-facing messaging
- Strong cross-functional collaboration skills with a track record of working across Product, Sales, Marketing, and Customer Success teams
- Advanced proficiency in Excel, including formulas, pivot tables, and data analysis to inform strategy and measure performance
- Familiarity with Salesforce, Reprise, and WordPress preferred
- Minimal travel required (less than 25%), both domestic and international, to Sovos locations and events
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire
Benefits
- The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
- Flexible Time-Off
- Comprehensive Health, Dental and Vision benefits
- 401(k) with employee sponsored match
- Bi-Weekly Meeting Free Days
- Mentoring Programs
- Globally recognized Training and Development programs
Sovos
3.5 Glassdoor
Sovos provides businesses with the confidence needed to navigate an increasingly regulated world. Offering a modern, IT driven response to compliance, Sovos’ solutions are scalable, reliable and secure and provide a great user experience. Sovos has more than 100,000 customers, including half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s cloud-based solutions integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates.
Founded in 1979
Wilmington, Massachusetts, USA
1.8K employees (55 in marketing)
64% recommend to a friend
44% CEO approval
Traffic Signals
Monthly Visitors
691.2K
Monthly Google Ads Budget
$570.8K
Traffic Source Mix
Search
24.9%
Direct
55.6%
Referral
18%
Social
0.5%
Paid
1%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Marketing Team Size
55 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$118.8M
Last Raise
$23.5M
Private Equity, 2 years ago
Funding History
- Mar 2024Private Equity • $23.5M
- Jan 2024Series Unknown • $7.2M
- Jun 2023Series Unknown • $20.6M