Own and optimize a portfolio of affinity and sponsorship partnerships, lead integrated marketing activations, and collaborate across teams to drive brand awareness and member engagement.

Own partnership portfolios and activations
Drive measurable results through campaigns and collaborations
Work with cross-functional teams to deliver integrated sponsorship programs

Job Description

Responsibilities

Manage Partnership Portfolios: You’ll oversee a portfolio of affinity and sponsorship partnerships developing annual activation plans, managing execution and ensuring each relationship supports BECU’s goals for brand awareness, member acquisition, and product engagement.
Build Strong Partner Relationships: You’ll serve as a primary point of contact for assigned partners, cultivating trusted relationships, facilitating ongoing communication, and ensuring contractual commitments are successfully delivered.
Lead Marketing Activations: You’ll develop and execute integrated marketing programs, promotions, events, offers, sweepstakes, and sponsorship activations that create meaningful experiences for members and employees while delivering measurable business results.
Support High-Profile Partnerships: You’ll support senior leaders on marquee partnerships while independently managing smaller partnership accounts, helping ensure all deliverables are completed on time and with attention to detail.
Partner Across Teams: You’ll collaborate closely with Marketing, Creative, Communications, Retail, Media, Analytics, Compliance, and Member Marketing teams to successfully develop and deliver partnership campaigns.
Guide Projects Through Creative & Compliance Processes: You’ll manage deliverables through project workflows, creative development, approvals, and compliance reviews to ensure campaigns are executed efficiently and meet regulatory requirements.
Measure and Optimize Performance: You’ll monitor partnership and campaign performance using available reporting and business metrics. Identify trends, evaluate results, and recommend optimization opportunities that improve future marketing performance and partnership value.
Manage Timelines and Deliverables: You’ll coordinate schedules, track project milestones, and ensure activations are completed on time, within scope, and aligned with stakeholder expectations.
Contribute Strategic Ideas: You’ll look beyond execution by identifying opportunities to improve current partnerships, elevate sponsorship programs, and support renewal recommendations through thoughtful analysis and insight.
Support Partnership Operations: You’ll help maintain partnership systems, hospitality programs, reporting tools, and operational processes that contribute to the overall success of the sponsorship portfolio.

Requirements

Bachelor's degree in marketing, Business Administration, Communications, or equivalent work or education-related experience.
1 year of marketing experience, with a strong preference for candidates who have experience supporting sports, entertainment, sponsorship, or partnership marketing initiatives.

Preferred

Experience working with sports, entertainment, sponsorship, affinity, or brand partnerships, preferably within a team, agency, brand, or similar environment.
Experience coordinating multiple projects, priorities, and stakeholder needs while working toward business objectives.
Proficiency with Microsoft Office, Monday.com, or similar business and project management tools.
Analytical and problem-solving skills, including the ability to use data and performance metrics to inform recommendations.
Understanding of brand positioning, marketing strategies, and campaign execution.
Communication and relationship-building skills with the ability to work independently and collaborate effectively across teams.
Experience with project management, marketing reporting, or partnership management platforms.
Financial services experience is a plus but not required.

Benefits

401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match

BECU

3.5 Glassdoor

As a member-owned, not-for-profit financial cooperative, BECU is guided by the credit union philosophy of “people helping people.” In fact, putting people over profit guides our everyday business decisions. Unlike many financial institutions, we aren’t owned privately. As a cooperative, we are owned by our members. This drives us to do right by the member, and right by each other as coworkers. You see this in our working culture, in our day-to-day choices to ensure both members’ and employees’ needs are met. Imagine what this type of commitment could do for your work satisfaction. Recruiting scam alert: Please be aware that bad actors are targeting potential job applicants and impersonating BECU recruiters on LinkedIn. You can protect yourself by inspecting the recruiter’s email address before responding to any unsolicited messages you receive about job opportunities. BECU recruiters do not use Gmail, Yahoo or any other non-enterprise email platforms for recruiting purposes. It is also important to know that BECU recruiters will never ask you for personal information like your Social Security number, date of birth or bank account number. Also, you will not be required to pay fees or cover the cost of equipment. Please visit becu.org/careers to learn more about the application process and apply through our secure portal.

Founded in 1935

Seattle, Washington, USA

2.8K employees (135 in marketing)

www.becu.org

58% recommend to a friend

68% CEO approval