3 months ago
Content Strategy Analyst
Pew Research Center
District of Columbia, USA (Hybrid)Full time$80K/yr – $95K/yr
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Content Strategy Analyst
District of Columbia, USA (Hybrid)
$80K/yr – $95K/yrMid Level3+ years expFull time
Posted 3 months ago
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Job Summary
Drive data-driven content strategy across publications to optimize audience engagement and readability.
- Own content performance analysis across channels using Parse.ly, WordPress, and Tableau.
- Must-have: Strong Excel and data-visualization skills with Tableau or Looker Studio.
- Standout: Cross-functional collaboration translating data into actionable strategy.
Job Description
Responsibilities
- Analyze content performance using tools like Parse.ly, WordPress, HootSuite, Talkwalker, Tableau, Looker Studio and internal metrics dashboards to inform strategy and identify areas for improvement.
- Collaborate with communications team members and support research teams to apply content strategy guidance throughout the publication process.
- Provide recommendations on content structure, language and framing.
- Support A/B testing, SEO optimization, and readability improvements across digital content, including video.
- Contribute to the development of content strategy reports and team-specific recommendations, helping teams understand how their work fits into broader communications goals.
- Stay current on content strategy trends and tools and help train colleagues on best practices and data analysis skills.
- Participate in cross-functional working groups and contribute to strategic planning for content innovation.
Requirements
- Bachelor’s degree in communications, journalism, digital media or a related field.
- 3–10 years of experience in data-driven audience strategy, digital communications or related fields. Candidates with 3-5 years of experience will be considered at the Associate Content Strategy Analyst position.
- Strong hands-on data skills. Fluency in Excel is a must, as is experience in data front-end tools like Tableau, Looker Studio, PowerBI or similar. Experience with content performance tools is a plus (e.g., Parse.ly, Google Analytics, Chartbeat or similar).
- Strong analytical skills and the ability to translate complex datasets to insights and recommendations.
- Excellent writing and editing skills, with a focus on clarity, accessibility, and audience engagement.
- History of being a self-starter in growing operations where processes are being invented as the team grows.
- Familiarity with SEO principles and digital publishing workflows.
- Collaborative mindset and ability to work across teams with diverse perspectives.
Preferred
- Demonstrated ability to translate complex information into clear, compelling content.
- Familiarity with natural language processing, computational text analysis via Python, Regex, or other tools.
- Comfort working in a fast-paced, deadline-driven environment.
- Interest in social science research.
- Passion for mission-driven or research-focused organizations are a plus.
Benefits
- Affordable, comprehensive health care that includes medical, dental (including adult orthodontia) and vision benefits.
- Generous paid annual leave plan, including a winter break between Dec. 25 and Jan. 1
- Employer-paid disability, life insurance and paid family leave plans
- Up to a 12% employer 401(k) contribution, with vesting at the end of the first year.
- A 37.5-hour workweek.
- Health savings or flexible spending account options with employer funding component.
- Flexibility to telework a portion of each week, with an additional four telework “flex weeks” each year for most staff.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
Founded in 2004
Washington, District of Columbia, USA
248 employees (44 in marketing)
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Monthly Visitors
4.7M
Monthly Google Ads Budget
$29.6K
Traffic Source Mix
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54.9%
Direct
34.9%
Referral
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Social
1.3%
Paid
0.3%
Headcount Trend
Current headcount: ~248
Marketing Team
Marketing Team Size
36 (15% of company)