Own and drive the commercial strategy for GO Enterprise, shaping market positioning, value narratives, packaging, pricing, and GTM across segments; lead cross‑functional collaboration with Product, Sales, Finance, and Legal, and build executive relationships with design partners to turn early testing into scalable, referenceable outcomes.

Job Description

Responsibilities

Strategy & positioning
Define and continually refine GO Enterprise’s market positioning & narrative
Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions for our clients
Set clear segment guardrails & eligibility rules
Commercialization, pricing & packaging
Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems.
Design packaging & SKUs across our client base.
Go‑to‑market & sales enablement
Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability.
Partner with sales leadership to define account selection & targeting by segment and region.

Requirements

15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy.
Proven track record owning commercialization for a complex, multi‑channel platform from early stages through global scale.
Deep experience working with clients; credibility with C‑level and SVP‑level stakeholders on both tech and commercial topics.
Demonstrated success designing and implementing pricing, packaging, and margin models.
Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.
Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.
Exceptional storyteller and communicator; makes complex technical and commercial topics simple.
Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.
Thrives in ambiguity; builds structure, governance, and operating models from scratch.
Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).

Preferred

Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).

Benefits

🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
The US base salary pay range for this position per year is: $260,000 - $325,000
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Strategy & positioning
Define and continually refine GO Enterprise’s market positioning & narrative
Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions for our clients
Set clear segment guardrails & eligibility rules
Commercialization, pricing & packaging
Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems.
Design packaging & SKUs across our client base.
Go‑to‑market & sales enablement
Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability.
Partner with sales leadership to define account selection & targeting by segment and region.

Requirements

15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy.
Proven track record owning commercialization for a complex, multi‑channel platform from early stages through global scale.
Deep experience working with clients; credibility with C‑level and SVP‑level stakeholders on both tech and commercial topics.
Demonstrated success designing and implementing pricing, packaging, and margin models.
Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices.
Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve.
Exceptional storyteller and communicator; makes complex technical and commercial topics simple.
Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal.
Thrives in ambiguity; builds structure, governance, and operating models from scratch.
Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).

Preferred

Bachelor’s degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience).

Benefits

🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
The US base salary pay range for this position per year is: $260,000 - $325,000
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.