3 months ago
Social Strategy Specialist
Essense of Australia, Inc.
Lenexa, KS (On-site)Other
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Social Strategy Specialist
Lenexa, KS (On-site)
Salary Not AvailableMid Level3+ years expOther
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive Sprinklr-driven reporting and market insights for Essense of Australia, focusing on data-led growth and strategic audience engagement.
- Own Sprinklr administration and reporting pipelines end-to-end.
- Must-have: Sprinklr power user with enterprise reporting experience.
- Standout: Ability to turn large data sets into clear, actionable insights.
Job Description
Responsibilities
- Platform and Reporting Expertise: Serve as the primary administrator and subject matter expert for our social media management platform, Sprinklr. Manage the retrieval and formatting of large data sets for weekly, monthly, quarterly, and annual reporting.
- Organic Growth: Conduct deep-dive measurements into channel growth, audience engagement, and campaign effectiveness to increase organic reach. Provide expert analysis of social media business priorities across all platforms to drive informed decision-making.
- Market Intelligence: Develop an in-depth understanding of the bridal industry, the buyer’s journey, and the competitive landscape. Research and discover insights that support business objectives and advance our brand storytelling.
- Content Performance Optimization: Use web and social analytics to measure campaign success and provide data-backed recommendations for real-time optimization.
- Trend Forecasting: Collaborate with the creative team to stay ahead of emerging social media trends and platform shifts.
- Tactical Recommendations: Partner with strategic leads to determine the optimal timing, frequency, and platform for engaging our audience.
Requirements
- Sprinklr Power User: Proven experience managing and reporting within Sprinklr or a similar enterprise-level social management tool.
- Data Maven: Exceptional ability to compile large volumes of data into clear, actionable, and visual reports.
- Strategic Thinker: You don't just see likes and shares; you see patterns in consumer behavior and purchase intent, linking multiple data sets to prove success.
- Industry Passion: Interest in or experience with the bridal, fashion, or luxury retail markets is a significant plus.
- Communicator: Ability to present complex data to various departments in a way that is easy to understand and act upon.
- Experienced professional: Minimum 3 years’ experience in digital marketing or social media. Bachelor’s degree preferred, preference for Marketing Analytics, Communications, Business or similar field of study
Benefits
- Essense of Australia is a company with heart. We value creativity, innovation, and dedication, and we’re looking for someone who shares our passion for delivering exceptional bridal fashion to brides and partners alike.
- In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability.
- We recognize and reward excellence, innovation, and loyalty.
- As such, we provide competitive salaries and a comprehensive benefits package.
Essense of Australia, Inc.
Essense of Australia is a leading international bridal gown design house and wholesaler that creates and manufactures award-winning wedding dresses for independent bridal retailers throughout the world under labels Stella York, All Who Wander, Essense of Australia and Martina Liana, as well as private label collection, Oxford Street, and bridesmaid label, Sorella Vita. The Essense of Australia journey began nearly 30 years ago as a shared adventure that took place when co-owners Wayne and Martine Harris met and grew to become the worldwide industry leader that is Essense of Australia and its family of brands. Partners in life and in business, their shared dream grew into a global bridal company blending Wayne’s talent for business and Martine’s experience in bridal design. Ever since, the Harris’ have changed the way the bridal industry approaches and values the relationship between designers, retailers and brides. Innovative design combined with a passion for delivering an exceptional experience has propelled Essense of Australia forward as a world-renowned company, allowing its international team to flourish in an environment that encourages living one’s best professional and personal life. Now employing more than 400 team members worldwide, the Essense team is truly valued as the heart of its growing success as a global company. The company’s Lenexa, Kansas office serves as northern hemisphere headquarters and showroom, while its office in Perth, WA, Australia serves as the southern hemisphere headquarters and showroom. Additional offices located in the UK, Switzerland, the Netherlands and Canada help complete the Essense global footprint. The Essense of Australia family of brands can be found at more than 1,200 retailers worldwide, including the US, Canada, UK, Australia, New Zealand and throughout Europe. For more information about Essense of Australia and available positions, please visit www.essensedesigns.com/careers.
Traffic Signals
Monthly Google Ads Budget
$25.1K