Own the tap room marketing strategy across multiple sites, driving traffic, revenue, and community engagement through local campaigns, events, and partnerships while collaborating with Brand, Digital, and Creative teams to deliver a consistent in-venue experience.

Own the annual marketing calendar and GTM plan
Lead local events, activations, and partnerships
Coordinate brand moments and ROI reporting with leadership

Job Description

Responsibilities

Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio, aligned to brand objectives and revenue goals.
Drive foot traffic, dwell time, and repeat visitation through localized campaigns, promotions, loyalty, and seasonal/tentpole programming — beer releases, live music, and game-day/sports moments (e.g., World Cup tap room activations).
Partner with the Digital & Social Marketing team on local content, paid media, email/CRM, and online reputation management (Google, Yelp, social sentiment) for each tap room.
Build scalable programming frameworks and playbooks that individual tap room teams can localize and execute consistently across markets.
Own in-venue tap room brand standards — menus, signage, merchandise, and on-site creative — in partnership with the Creative team to ensure a premium, on-brand guest experience.
Lead marketing for new tap room openings, including launch playbooks, grand-opening activations, and local awareness campaigns.
Develop and manage local community and partnership marketing (food trucks, local vendors, sponsorships, charity nights, merchant/association partnerships) to embed each tap room in its community.
Coordinate with Brand Managers to activate national brand moments and product launches at the tap room level.
Partner with Customer Marketing on branded merchandise, POS, and retail assets tailored to the tap room environment.
Manage the tap room marketing budget: planning, allocation, PO/invoicing, vendor management, and ROI tracking.

Requirements

Bachelor’s Degree in Marketing, Business, Hospitality, or a related field preferred.
5+ years of marketing experience, with a focus on field/local, experiential, hospitality, retail, or on-premise marketing.
Experience marketing a multi-site business (tap rooms, restaurants, retail, or hospitality) strongly preferred.
Experience in craft beer, CPG, alcohol beverage, or hospitality industries preferred.
Proven track record of driving traffic and revenue through events, promotions, and digital marketing.
Experience managing a marketing budget and external vendors/agencies.

Preferred

Thorough knowledge of the craft beer industry and on-premise/hospitality marketing a strong plus.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Develop and own the annual tap room marketing calendar and go-to-market plan across the portfolio, aligned to brand objectives and revenue goals.
Drive foot traffic, dwell time, and repeat visitation through localized campaigns, promotions, loyalty, and seasonal/tentpole programming — beer releases, live music, and game-day/sports moments (e.g., World Cup tap room activations).
Partner with the Digital & Social Marketing team on local content, paid media, email/CRM, and online reputation management (Google, Yelp, social sentiment) for each tap room.
Build scalable programming frameworks and playbooks that individual tap room teams can localize and execute consistently across markets.
Own in-venue tap room brand standards — menus, signage, merchandise, and on-site creative — in partnership with the Creative team to ensure a premium, on-brand guest experience.
Lead marketing for new tap room openings, including launch playbooks, grand-opening activations, and local awareness campaigns.
Develop and manage local community and partnership marketing (food trucks, local vendors, sponsorships, charity nights, merchant/association partnerships) to embed each tap room in its community.
Coordinate with Brand Managers to activate national brand moments and product launches at the tap room level.
Partner with Customer Marketing on branded merchandise, POS, and retail assets tailored to the tap room environment.
Manage the tap room marketing budget: planning, allocation, PO/invoicing, vendor management, and ROI tracking.

Requirements

Bachelor’s Degree in Marketing, Business, Hospitality, or a related field preferred.
5+ years of marketing experience, with a focus on field/local, experiential, hospitality, retail, or on-premise marketing.
Experience marketing a multi-site business (tap rooms, restaurants, retail, or hospitality) strongly preferred.
Experience in craft beer, CPG, alcohol beverage, or hospitality industries preferred.
Proven track record of driving traffic and revenue through events, promotions, and digital marketing.
Experience managing a marketing budget and external vendors/agencies.

Preferred

Thorough knowledge of the craft beer industry and on-premise/hospitality marketing a strong plus.