Responsibilities

Optimize and Lead Integrated and Performance Marketing
Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including Nationals.com, social handles, app, in-game assets, paid social, paid digital, email, and more.
Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
Oversee creative campaigns that increase game-day attendance and enhance fan engagement.
Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
Collaborate cross-functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
Lead the day-to-day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.
Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.
Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.
Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics. Serve as a thought leader to innovate in an evolving entertainment and digital landscape.
Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.
Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.

Requirements

8+ years of progressive marketing experience, including at least 3 years management experience.
Proven success in developing and executing integrated, multi-channel marketing strategies.
Hands-on experience with paid media, lifecycle marketing, and performance optimization.
Strong understanding of digital marketing platforms (paid social, display, search, email, CRM).
Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar) and A/B testing methodologies.
Knowledge of ad trafficking, pixels, and conversion tracking.
Experience in sports, entertainment, or live events marketing.
Familiarity with fan engagement strategies and loyalty programs.
Knowledge of emerging marketing technologies and trends in digital content consumption.
Excellent written and verbal communication skills.
Must possess strong organizational skills and detail oriented.
Capable of handling multi-task responsibilities and demands.
Exceptional organizational and project management skills are required.
Ability to work effectively in a high pressure environment without direct supervision is essential.
Microsoft Office applications, including Word, Excel, and Outlook is needed.
Some travel and gameday responsibilities.

Preferred

Benefits

Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Employee discounts
Free onsite fitness center

Manager, Paid Media and Marketing Analytics

Washington Nationals

Manager, Paid Media and Marketing Analytics

Washington Nationals