1 day ago
Digital Marketing and Web Specialist
State of Indiana
Indianapolis, IN (Unknown)
Marketing jobs
2 marketing jobs
Digital Marketing and Web Specialist
Indianapolis, IN (Unknown)
Salary Not AvailableMid Level2+ years exp
Posted 1 day ago
Job Summary
Own and maintain BMV’s digital presence across web and internal platforms, drive content updates in CMS and CRM, support email marketing, and coordinate digital communications and analytics initiatives across multiple workstreams.
- Lead web content management across dotCMS and SharePoint
- Troubleshoot sites, optimize user experience, and analyze digital performance
Job Description
Responsibilities
- Manage and maintain BMV’s web presence on the agency web page, internal Microsoft Sharepoint sites, and other associated digital platforms.
- Create, edit, and maintain webpages, landing pages, forms, listings, and other digital content across CMS and CRM platforms, including dotCMS.
- Make basic HTML, CSS, and JavaScript updates to support page layouts, content presentation, embeds, tracking needs, and user experience improvements.
- Keep website content accurate, up to date, accessible, and aligned with BMV priorities.
- Troubleshoot website, CMS, CRM, form, listing, and partner portal issues as needed.
- Maintain the BMV’s email marketing initiatives using Salesforce Marketing Cloud.
- Support other public-facing communications efforts including using Adobe Creative Suite to develop social media content and other customer-facing multimedia content.
- Assist and maintain internal communications initiatives
- Assist in analyzing business processes and workflows to determine how applications can be optimized to meet BMV goals
- Assist in coordinating tasks, managing timelines, and ensuring project deliverables are met.
Requirements
- Bachelor’s degree in a related field and two (2) years of relevant professional experience in website management, digital media, content management, marketing, communications, or a related role.
- Experience creating, editing, and managing digital content.
- Experience working in CMS platforms, CRM systems, or similar digital content tools.
- Familiarity with HTML, CSS, and JavaScript for basic website updates and troubleshooting.
- Familiarity with Adobe Creative Suite.
- Familiarity with SEO best practices and an understanding of how content structure supports search visibility.
- Familiarity with Microsoft SharePoint website design.
- Experience using analytics or reporting tools to evaluate digital performance.
- Strong attention to detail and ability to manage multiple content workflows.
- Comfortable learning new digital tools and adapting to platform-specific workflows.
Preferred
- A degree is not required. However, at least 2-4 years of experience applying the outlined knowledge, skills, and abilities in a similar role may be considered.
Benefits
- Three (3) medical plan options (including RX coverage) as well as vision and dental plans
- Wellness Rewards Program: Complete wellness activities to earn gift card rewards
- Health savings account, which includes bi-weekly state contribution
- Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
- Two (2) fully-funded pension plan options
- A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
- 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
- Up to 15 hours of paid community service leave
- Combined 180 hours of paid vacation, personal, and sick leave time off
- 12 paid holidays, 14 in election years
State of Indiana
State government is more than senators, representatives, and elected officials.We build highways, provide drivers licenses, protect our children and vulnerable populations, create jobs, connect Hoosiers to job opportunities, maintain state parks, train law enforcement officers, and we run museums and hospitals. We also provide unemployment insurance, disability, and workers compensation, among countless other services. We're 30,000 strong and still have more work to do. Find out where you fit with us at WorkForIndiana.IN.gov.
Marketing Team
Marketing Team Size
98 (1% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Traffic Signals
Monthly Visitors
10.9M
Monthly Google Ads Budget
$61.1K
Traffic Source Mix
Search
45.8%
Direct
48.6%
Referral
4.6%
Social
0.5%
Paid
0.4%
Headcount Trend
Current headcount: ~14.3K
News about State of Indiana
Links
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