3 days ago
Senior Manager of Experiential Marketing & Events
State of Indiana
Indianapolis, IN (On-site)Full time$72K/yr – $76K/yr
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Senior Manager of Experiential Marketing & Events
Indianapolis, IN (On-site)
$72K/yr – $76K/yrSenior Level5+ years expFull time
Posted 3 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive end-to-end experiential marketing programs from strategy through execution, including event production, partnerships, budgets, and post-event impact across physical, digital, and hybrid formats.
- Lead development of experiential programs aligned with brand and business goals
- Oversee budgets, vendors, and measurement to maximize ROI
Job Description
Responsibilities
- Assist with the development of an experiential marketing strategy aligned with the organizational brand, marketing and business objectives.
- Build standardized processes and event playbooks.
- Translate brand narratives into compelling interactive experiences across physical, digital and hybrid formats.
- Identify emerging experiential trends, technologies and best practices to continuously evolve programming.
- Execute event and event marketing components of sports, paid media and sponsorship agreements, ensuring deliverables are met and utilized to their highest capacity.
- Plan, manage, and execute a portfolio of events including public meetings, conferences, trade shows, sponsorship activations and VIP experiences.
- Oversee all aspects of event production, including timelines, budgets, logistics, vendors, run-of-show, and on-site execution.
- Manage effective event registration methods and guest participation goals, brand store and branded items, gifting, and other logistical functions.
- Serve in strategic partnership as the Marketing and Communications (MarComms) department liaison role for internal initiatives including READI, Board of Directors meetings, Indiana Defense meetings, SBDC/Entrepreneurship and numerous other events as directed.
- Support business development efforts through site visit logistics coordination and execution.
Requirements
- Bachelor’s degree in marketing, hospitality, communications, or related field
- 5+ years of large-scale event management experience
- Experience managing budgets and contract terms with outside vendors
- Demonstrated experience supporting executive-level or public-sector events
- Proficiency in MS Office Suite
- Experience working in economic development, government or with business attraction teams
Preferred
- CMP certification desirable
Benefits
- Three (3) medical plan options (including RX coverage) as well as vision and dental plans
- Wellness Rewards Program: Complete wellness activities to earn gift card rewards
- Health savings account, which includes bi-weekly state contribution
- Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
- Two (2) fully-funded pension plan options
- A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
- 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
- Up to 16 hours of paid community service leave
- Combined 192 hours of paid vacation, personal, and sick leave time off
- 12 paid holidays, 14 on election years
State of Indiana
State government is more than senators, representatives, and elected officials.We build highways, provide drivers licenses, protect our children and vulnerable populations, create jobs, connect Hoosiers to job opportunities, maintain state parks, train law enforcement officers, and we run museums and hospitals. We also provide unemployment insurance, disability, and workers compensation, among countless other services. We're 30,000 strong and still have more work to do. Find out where you fit with us at WorkForIndiana.IN.gov.
Traffic Signals
Monthly Visitors
10.9M
Monthly Google Ads Budget
$61.1K
Traffic Source Mix
Search
45.8%
Direct
48.6%
Referral
4.6%
Social
0.5%
Paid
0.4%
Headcount Trend
Current headcount: ~14.3K
Marketing Team
Marketing Team Size
98 (1% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2
