6 weeks ago
Sr Portfolio Marketing Mgr
Forrester
Cambridge, MA (On-site)Other$106K/yr – $172K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Sr Portfolio Marketing Mgr
Cambridge, MA (On-site)
$106K/yr – $172K/yrSenior LevelOther
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own market and audience insights, positioning, and buyer knowledge to shape portfolio marketing and guide launch readiness for strategic products.
- Market and audience insights: research target personas, buying groups, and decision processes to uncover high-propensity segments and influence GTM plans.
- Positioning and launches: maintain competitive messaging, lead naming efforts, and orchestrate commercial launches and goal-driven campaigns.
- Persona and buyer knowledge: build buyer journeys, support long-term demand, and feed cross-functional improvements with win/loss insights.
Job Description
Responsibilities
- Market and audience insights gathering: - Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process. - Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy. - Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
- Positioning, messaging, and launches: - Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience. - Lead product naming and messaging exercises. - Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester. - Identify targeted business goals and communicate the results of related sales and marketing efforts.
- Persona and buyer knowledge: - Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process. - Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content. - Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization. - Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
- Storytelling, sales, and customer success enablement and support: - Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content. - Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams. - Drive product retention and upsell/cross-sell strategies. - Create high-impact assets and manage them in the global sales content management system. - Help design experiences that highlight audience-relevant offerings at Forrester events. - Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.
Requirements
- Minimum of five to 10 years’ experience in portfolio or product marketing, or similar role with transferable skills.
- A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
- Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
- Comfort in marketing tangible and intangible products.
- Eager to deploy and use AI agents and tools to improve existing and create new workflows.
- High clock speed and ability to work independently without constant oversight or a support team.
- Demonstrated project management and collaboration skills across functional groups.
- Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
- Data visualization or background in visual information design considered a plus.
Preferred
- Data visualization or background in visual information design considered a plus.
Forrester
2.9 Glassdoor
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester WaveTM evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
Founded in 1983
Cambridge, Massachusetts, USA
1.7K employees (102 in marketing)
42% recommend to a friend
32% CEO approval
Traffic Signals
Monthly Visitors
315.4K
Monthly Google Ads Budget
$970
Traffic Source Mix
Search
42.6%
Direct
45.5%
Referral
9%
Social
1.8%
Paid
0.9%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
78 (5% of company)
Median Career Experience
19.5 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Andrew Cox
Chief Marketing Officer
At the company for 5 years 1 month
Matthew Selheimer, PhD
Vice President & Research Director, B2B Marketing Executives (CMO, Brand & Comms, Partner Ecosystem)
At the company for 3 years 6 months
Rani D. Salehi
CMO Executive Advisor, Principal Analyst, B2B Marketing Executive Strategies
At the company for 6 years 10 months
Alice Sneary, B2B-IV
Vice President, Portfolio Marketing
At the company for 6 years 9 months