4 months ago
Project Manager, Digital Marketing & Fundraising Strategy - HYBRID
Vanderbilt University Medical Center
Nashville, TN (Hybrid)Full time
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Project Manager, Digital Marketing & Fundraising Strategy - HYBRID
Nashville, TN (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive email strategy and execution for VUMC Development campaigns, using Marketo and cross-functional collaboration to support fundraising goals.
- Own email strategy and execution for internal stakeholder campaigns and events.
- Must-have: Bachelor’s degree (or equivalent) and 2 years of email marketing experience.
- Proficiency with Marketo Engage and collaboration across teams to run fundraising programs.
Job Description
Responsibilities
- Assist the Director, Digital Marketing & Email Automation with email strategy and execution for internal stakeholder campaigns and events based on audience and objectives.
- Become proficient within Marketo email platform for VUMC Development, including building emails within the Marketo workspace and pulling campaign performance reports.
- Collaborate with Community & Corporate Relations team to support upcoming fundraising campaigns and events across digital platforms, utilizing social media, online giving and email strategy.
- Assist the direct response team with email builds for integrated fundraising campaigns contributing to the bottom-line revenue numbers for Digital and Direct Marketing efforts.
- Update online giving pages hosted on Classy.org for campaigns across the department
- Collaborate with Associate Director, Digital Marketing & Fundraising Strategy on social media strategy for Development department. Assist with monthly posting schedule, curating and repurposing content, and reporting on performance analytics.
- Act as a member of a cross functional team of development and marketing professionals to ensure effective and appropriate integration of content, communications deliverables, and donor outreach
- Collaboration with colleagues to create and execute an annual operating plan with personal responsibility for a set of tactics and goals.
- Other duties as assigned.
Requirements
- Bachelor's Degree (or equivalent experience) (Required)
- 2 years experience (Required)
- Email marketing experience is a must.
Preferred
- Knowledge of digital platforms (email marketing, automation, peer-to-peer giving, website design, social media, html code) is preferred.
- Adobe Marketo Engage experience preferred.
- Strong project management skills and ability to work on multiple campaigns and projects at once under tight deadlines.
Vanderbilt University Medical Center
4.3 Glassdoor
From specializing in transplants and pediatric cancer to solving undiagnosed diseases, we know solving the most complex problems prepares us to solve any problem. We are committed to excellence in patient care, research, and medical education and training. We thrive on challenges, embrace collaboration and champion innovation. We are a growing academic health system with seven hospitals and hundreds of clinics throughout the Mid-South, as well as one of the nation's top biomedical research programs.Join us: https://www.vumc.org/careers/We are regularly ranked among the nation's leading hospitals in terms of quality and effectiveness. Our tireless pursuit of personalized care has earned scores of patient satisfaction awards. Our research is expanding the frontiers of medical knowledge, and every day we advance toward a better understanding of human health. We blend new discoveries and technology into health education, preparing distinguished medical professionals to offer the most advanced and compassionate care possible.We set the pace for health care in the Southeast, and we are a nationally respected referral center. We are building on nearly 150 years of accomplishments to shape the future of health care the world over.For information about our clinical services for adults throughout the Vanderbilt Health system, visit http://www.VanderbiltHealth.com. For information about our comprehensive Monroe Carell Jr. Children's Hospital at Vanderbilt, visit https://childrenshospitalvanderbilt.org/Social Media Participation Guidelines: http://tinyurl.com/vumcpolicy
Nashville, Tennessee, USA
21K employees (178 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
254K
Monthly Google Ads Budget
$190.9K
Traffic Source Mix
Search
61.9%
Direct
32.2%
Referral
4.9%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~20.9K
Marketing Team
Marketing Team Size
127 (1% of company)
Funding
Total Funding
$35.3M
Last Raise
$25M
Grant, 9 months ago
Funding History
- Jul 2025Grant • $25M
- Nov 2024Grant • $3.3M
- Sep 2024Grant