Responsibilities

• Execute & Optimize (Start / Stop / Scale) - Actively manage campaigns with a Start / Stop / Scale mindset
• Start new tests based on clear hypotheses and performance gaps
• Stop tactics that dilute marginal ROAS—even if platform metrics look strong
• Scale high-performing audiences, placements, and creative combinations
• Take manual control where automation falls short, using bid adjustments, frequency caps, and targeting controls
• Join platform data with CRM systems (e.g., Salesforce, Fuse) to evaluate metrics like pLTV and donor retention
• Build Excel models that uncover what’s actually driving long-term value—not just front-end conversions
• Identify misleading signals (e.g., low-quality conversions, inflated attribution) and correct for them
• Build and manage campaigns designed to test creative and audience hypotheses
• Segment audiences based on behavior and intent—not just demographics

Requirements

• 2–4 years of experience in programmatic, paid media, or a data-heavy analytical role
• Strong analytical skills and a natural curiosity for how systems actually work
• Advanced Excel proficiency (PivotTables, VLOOKUP/XLOOKUP, nested formulas, data cleaning)
• Experience working with large datasets and drawing insights from them
• A high level of attention to detail and strong QA habits
• A structured, hypothesis-driven approach to testing and optimization
• Comfort working independently in a highly execution-focused role

Benefits

• 100% company-paid medical, dental, and vision coverage for employees and their families
• FSA and HSA options with company contributions
• Life insurance and disability coverage
• 401(k) plan with a 4% company match
• Generous PTO, including vacation, sick leave, and paid holidays
• Up to 3 months of paid leave for new parents
• $1,250 annual reimbursement for health and well-being (gym memberships, ski passes, meal plans, fitness equipment, etc.)