3 weeks ago
Rebrand Lead Graphic Designer
Lemon Seed Marketing
Lufkin, TX (Remote)Full time$65K/yr – $80K/yr
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Rebrand Lead Graphic Designer
Lufkin, TX (Remote)
$65K/yr – $80K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end brand creation and leadership for client projects, from discovery through implementation, guiding design teams and clients to cohesive brand systems and impactful campaigns.
- Lead branding projects end-to-end and translate client strategy into visual identities.
- Mentor designers, present concepts, and ensure production-ready deliverables.
Job Description
Responsibilities
- Lead complete brand creation and rebranding projects from discovery through implementation.
- Design distinctive logos, custom typography, brand identities, visual systems, and comprehensive brand guidelines.
- Develop creative concepts that accurately communicate each client's story, personality, and market position.
- Create brand systems that extend consistently across every customer touchpoint.
- Ensure every creative recommendation aligns with the client's marketing strategy and long-term business goals.
- Guide clients through the branding and design process, helping them move from uncertainty to confident decisions.
- Present creative concepts and clearly explain the strategy behind every recommendation.
- Help clients articulate feedback and translate ideas into actionable creative direction.
- Lead difficult conversations with professionalism, empathy, and confidence.
- Balance exceptional client service while protecting project scope, timelines, and the Creative Team's time.
Requirements
- 5+ years of professional graphic design experience, preferably within a marketing or branding agency.
- Exceptional portfolio demonstrating logo design, branding, and complete brand identity systems.
- Advanced typography skills, including custom typography and type manipulation.
- Strong conceptual thinking with the ability to transform ideas into memorable visual identities.
- Experience presenting branding concepts and earning client buy-in through thoughtful communication.
- Strong understanding of branding strategy, visual hierarchy, color theory, layout, and composition.
- Experience designing comprehensive brand systems across a variety of applications, including vehicle wraps, printed collateral, signage, apparel, promotional materials, and trade show displays.
- Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, and InDesign).
- Strong understanding of print production, vendor communication, and file preparation.
- Experience mentoring or coaching other designers is preferred.
Preferred
- Experience mentoring or coaching other designers is preferred.
- Experience designing production-ready vehicle wraps and other large-format graphics is preferred.
Benefits
- Medical, dental, and vision coverage, with Lemon Seed paying 75% of employee medical premiums
- Company-paid life insurance & AD&D
- 401(k) with up to a 4% company match
- 80 hours/year Paid Time Off that increases with tenure
- At least 11 paid holidays , including your birthday
- Paid parental leave for eligible employees
- 2 hours of Flex Time each month
- Christmas Club savings program
Lemon Seed Marketing
Lemon Seed Marketing is a {truly} full-service marketing team.We like to layer marketing strategy and implementation with employee engagement, staff training, business best practices, and much more. We want to be innovative, creative, and motivational when it comes to tracking good marketing, good leads, and keeping up with budgets. We seek out the best partners to work within your field and manage all tactics based on your budget and revenue goals.We have extensive knowledge and experience in the trades, therefore, we primarily work with Service Industry clients like HVAC, Plumbing & Electrical Contractors. Give us a call... The Lemonade Stand is always open!
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