4 days ago
Social Media Strategist
Lemon Seed Marketing
Lufkin, TX (Remote)Full time$55K/yr – $65K/yr
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Social Media Strategist
Lufkin, TX (Remote)
$55K/yr – $65K/yrMid LevelFull time
Posted 4 days ago
Job Summary
Own and lead multi-client social media strategies, driving growth through creative, data-informed campaigns and hands-on coaching of the Social Media team.
- Own strategy development and execution across platforms
- Coach and develop content creators while staying ahead of platform trends
Job Description
Responsibilities
- Develop and lead social media strategies across multiple client accounts
- Build platform-specific strategies based on client goals, audiences, and brands
- Lead organic and paid social media strategy, including campaign setup, targeting, testing, optimization, and performance
- Develop creative content ideas and campaigns designed to drive engagement and growth
- Provide creative direction for graphics, video, Reels, and other social-first content
- Use your design and video editing skills to evaluate work and improve creative quality
- Analyze performance and use data to adjust strategy and improve results
- Oversee content calendars and ensure the team stays ahead of schedule
- Lead client conversations related to social media strategy, content, and performance
- Coach and develop Social Media Content Creators
Requirements
- Proven experience developing and leading social media strategy
- Strong understanding of Facebook, Instagram, TikTok, LinkedIn, YouTube, and how strategy differs across platforms
- Strong hands-on experience with paid social advertising, particularly Meta Ads
- Experience managing targeting, budgets, creative testing, optimization, and paid social performance
- Strong graphic design background and creative eye
- Video editing experience, particularly short-form social content
- Strong writing, content creation, and storytelling skills
- Ability to analyze social media performance and turn data into action
- Experience managing multiple accounts or campaigns
- Ability to coach, train, and develop other social media professionals
Benefits
- Paid Leave
- Paid time off
- 10 paid holidays
- Paid birthday holiday
- Paid parental leave for eligible employees
- Medical coverage with Lemon Seed paying 75% of the employee premium
- Dental and vision coverage
- Preventative health, wellness, vision, and dental services of up to $5,000 annually
- Mental health counseling services of up to $3,000 annually
- Physical and nutritional health services of up to $750 annually
Lemon Seed Marketing
Lemon Seed Marketing is a {truly} full-service marketing team.We like to layer marketing strategy and implementation with employee engagement, staff training, business best practices, and much more. We want to be innovative, creative, and motivational when it comes to tracking good marketing, good leads, and keeping up with budgets. We seek out the best partners to work within your field and manage all tactics based on your budget and revenue goals.We have extensive knowledge and experience in the trades, therefore, we primarily work with Service Industry clients like HVAC, Plumbing & Electrical Contractors. Give us a call... The Lemonade Stand is always open!
Salaries
Posted range
$55K/yr – $65K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
18 (56% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Recent Ads
Traffic Signals
Monthly Visitors
1.3K
Traffic Source Mix
Search
14.9%
Direct
57.4%
Referral
18.7%
Social
8.3%
Paid
0.7%
Headcount Trend
Current headcount: ~32
Links
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