2 days ago
Digital Communications Strategist
American Civil Liberties Union
Baltimore, MD (Hybrid)Full time$85K/yr – $100K/yr
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Digital Communications Strategist
Baltimore, MD (Hybrid)
$85K/yr – $100K/yrMid Level5+ years expFull time
Posted 2 days ago
Job Summary
Lead digital content and social strategy for ACLU-MD, owning visual design, platform-specific storytelling, asset management, and real-time advocacy across multiple channels.
- Owns visual design and branding across platforms
- Drives platform-specific content strategy and calendar planning
- Manages paid social campaigns and performance analysis
Job Description
Responsibilities
- Independently design compelling visual content including graphics, infographics, digital ads, reports, email headers, event collateral, and campaign assets using Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Translate complex civil rights and civil liberties issues into clear, visually compelling storytelling for digital audiences.
- Develop and maintain ACLU-MD's visual brand standards across all digital platforms, ensuring consistency, accessibility, and impact.
- Create platform-optimized visual content with awareness of each platform's format specifications, aesthetic norms, and audience expectations.
- Produce and edit short-form video content, including motion graphics and Reels/TikTok-style videos.
- Develop graphics and multimedia toolkits for advocacy campaigns, coalition partners, and rapid response communications.
- Maintain and organize a digital asset library for consistent and efficient content production.
- Lead ACLU-MD's social media strategy across Instagram, TikTok, YouTube, LinkedIn, and Facebook, with a clear understanding of each platform's algorithm, audience behavior, content formats, and best practices.
- Develop and execute platform-specific content strategies, tailoring tone, format, length, and cadence for each channel rather than replicating content across platforms.
- Produce and publish engaging, timely, platform-native content that educates, motivates, and mobilizes audiences around civil rights and civil liberties issues.
Requirements
- Minimum of 5 years of demonstrated success in digital communications strategy, preferably in nonprofit, advocacy, or government sectors.
- Strong portfolio demonstrating both advanced graphic design work AND social media strategy. Candidates must show evidence of both competencies.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro. Ability to produce original, polished design work without reliance on pre-built templates.
- Demonstrated expertise in social media strategy across multiple platforms, with a clear understanding of platform-specific algorithms, content formats, and audience behavior.
- Experience planning, executing, and optimizing paid social media advertising campaigns, including audience targeting and performance reporting.
- Strong writing and editing skills, with the ability to translate complex issues into compelling, accessible messages tailored to different audiences and platforms.
- Experience with videography, photography, and short-form video production for social media.
- Comfortable appearing in short-form videos and photos for social media content.
- Proven ability to independently manage multiple projects, make strategic decisions, and deliver results under tight deadlines.
- Demonstrated ability to translate strategic goals into actionable digital plans that drive measurable outcomes.
Preferred
- Bachelor's degree in communications, graphic design, marketing, or a related field.
- Experience working in coalition or movement spaces.
- Familiarity with accessibility standards for digital content.
- Fluency in Spanish.
- Experience with motion graphics (Adobe After Effects).
American Civil Liberties Union
American Civil Liberties Union is an entertainment company based out of 3000 PASEO, Oklahoma City, Oklahoma, United States.
Oklahoma City, Oklahoma, USA
3 employees
Salaries
Posted range
$85K/yr – $100K/yr
Taken straight from the job posting.
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