1 day ago
Associate Creative Director, Writer
Hagerty
USA (Hybrid)Full time
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Associate Creative Director, Writer
USA (Hybrid)
Salary Not AvailableSenior Level8+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end creative development for integrated campaigns across Hagerty channels, from briefs through execution, collaborating with leadership to translate objectives into compelling channel-specific work.
- Channel-specific creative executions
- Presenting concepts to leadership
- Research and brand voice alignment
Job Description
Responsibilities
- Develop concepts and campaign ideas for integrated brand and marketing campaigns across channels, including large-scale events and key business initiatives.
- Write compelling, clear, and distinctive headlines, copy, scripts, and other creative content across Hagerty lines of business.
- Take campaign platform ideas and develop them into strong, channel-specific creative executions.
- Work with Creative Directors, Art Directors, strategists, producers, marketers, and subject matter experts to develop effective creative solutions.
- Translate business objectives, audience insights, and brand strategy into compelling creative work.
- Consider how Hagerty’s overarching brand story and voice inform each idea and execution.
- Take ownership of assigned projects from brief through execution, seeking input from creative leadership when needed.
- Present creative concepts to creative leadership and internal stakeholders, clearly articulating the creative and strategic rationale.
- Research projects, audiences, industries, cultural trends, and automotive topics to inform creative development.
- Deliver high-quality work on schedule and communicate proactively when priorities or timelines change.
Requirements
- Bachelor’s degree in Journalism, Writing, Advertising, Communications, or a related field, or 8+ years of relevant professional experience.
- Experience presenting creative work and communicating creative rationale to creative leadership and internal stakeholders.
- Proficiency with Microsoft Office and collaboration tools such as Slack.
Preferred
- exceptional portfolio demonstrating conceptual thinking, writing, and integrated advertising campaigns.
Hagerty
3.3 Glassdoor
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars. We are now a global automotive enthusiast brand and the world’s largest membership organization for car lovers. It's all driven by our love for cars.Our purpose is saving driving. We exist to fuel car culture and ultimately save driving for future generations. Our mission is building a global business to fund our purpose, create a space where team members thrive; and drive positive impact throughout the world.Driving is who we are. Hagerty offers integrated membership products and programs with unique experiences that bring together automotive enthusiasts across the globe. We connect people who love cars through our Hagerty Drivers Club (620,000+ members), entertainment and events such as the Greenwich Concours d’Elegance, The Amelia, The Detroit Concours, Motorlux and the California Mille, as well as valuation capabilities, Hagerty Marketplace, Hagerty Media, and Garage + Social.Hagerty is always looking for talented new team members to help us drive forward. If our purpose, mission and beliefs resonate with you, let’s talk about getting you behind the wheel.
Founded in 1983
Traverse City, Michigan, USA
1.6K employees (149 in marketing)
52% recommend to a friend
57% CEO approval
Marketing Team
Marketing Team Size
119 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Funding
Total Funding
$195.6M
Last Raise
$90.6M
Post IPO Secondary, 7 months ago
Funding History
- Aug 2025Post IPO Secondary • $90.6M
- Jun 2023Post IPO Equity • $80M
- Jun 2023Post IPO Debt • $25M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$2.8M
Traffic Source Mix
Search
36.1%
Direct
57.6%
Referral
3.8%
Social
1.8%
Paid
0.6%
Headcount Trend
Current headcount: ~1.6K