3 months ago
Vice President, Group Business Director, Creative
Hagerty
USA (Unknown)Full time
Marketing jobs
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Vice President, Group Business Director, Creative
USA (Unknown)
Salary Not AvailableSenior Level12+ years expFull time
Posted 3 months ago
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Job Summary
Lead creative management and internal client partnerships for Hagerty, aligning strategy with brand priorities and executive stakeholders.
- Must-have: 12+ years in account management or marketing leadership
- Standout: proven experience with executive stakeholders
- Deep passion for cars and automotive culture
Job Description
Lead creative management and internal client partnerships for Hagerty, aligning strategy with brand priorities and executive stakeholders.
Responsibilities
- Internal Client Leadership & Partnership: Act as the senior relationship lead for Hagerty’s internal marketing partners, serving as a trusted advisor and primary point of accountability for creative engagement.
- Proactively partner with marketing leaders to understand business objectives, campaign goals, audience needs, and success metrics.
- Translate complex business needs into clear creative briefs and strategic direction for creative teams.
- Creative Strategy & Delivery Oversight: Working with the VP, Group Creative Director, strive for true creative excellence, ensuring our ideas and execution stand out from a sea of sameness
- Ensure work aligns with Hagerty’s brand, voice, and strategic priorities while meeting timelines and expectations.
- Oversee the end-to-end creative workflow—from intake and prioritization through execution, delivery, and post-launch evaluation.
- Balance competing demands across teams and initiatives, setting clear priorities and managing expectations at the executive level.
- Team Leadership & Development: Lead and develop a team of creative and project managers responsible for day-to-day stakeholder management.
- Establish best practices for creative intake, briefing, reviews, and approvals.
- Coach teams to operate as strategic partners—not just order-takers—while maintaining positive, solution-oriented relationships.
- Operational Excellence & Process Improvement: Build scalable systems and frameworks that enable the creative organization to operate efficiently and predictably.
- Define service models, SLAs, and engagement norms for working with internal marketing teams.
- Use data and insights to continuously refine processes, resource planning, and workload management.
- Executive Communication & Influence: Represent creative management perspectives in leadership forums, aligning creative capacity with business priorities.
- Clearly communicate tradeoffs, risks, and recommendations to senior leaders.
- Influence cross-functional decision-making to ensure creative investment delivers meaningful business impact.
Requirements
- 12+ years of experience in account management or marketing leadership, ideally with experience at a nationally-known creative agency or large-scale in-house environment.
- A portfolio of award winning, business driving work that reflects both personal creative excellence and the elevation of work through others.
- Proven experience operating at a senior level with executive stakeholders.
- Charismatic, you’ll persuasively represent ideas to sell them in.
- Deep understanding of how creative, marketing, and brand teams work together to drive famous work, and in turn, business results.
- Strong strategic thinking paired with exceptional organizational and communication skills.
- Ability to lead through influence, diplomacy, and clarity in highly collaborative environments.
- Experience managing teams, workflows, and competing priorities at scale.
- A deep, authentic passion for cars, driving and automotive culture, with a genuine connection to our audience of driving enthusiasts.
How to Apply
- Please email recruiting@hagerty.com to apply for this role.
About Hagerty
- Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award‑winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving.
Other
- This role can be worked from any U.S. remote location with regular in-person reporting to Head Office in Traverse City, MI
- If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email recruiting@hagerty.com for compensation, comprehensive benefits and the perks that set us apart.
Hagerty
3.3 Glassdoor
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars. We are now a global automotive enthusiast brand and the world’s largest membership organization for car lovers. It's all driven by our love for cars.Our purpose is saving driving. We exist to fuel car culture and ultimately save driving for future generations. Our mission is building a global business to fund our purpose, create a space where team members thrive; and drive positive impact throughout the world.Driving is who we are. Hagerty offers integrated membership products and programs with unique experiences that bring together automotive enthusiasts across the globe. We connect people who love cars through our Hagerty Drivers Club (620,000+ members), entertainment and events such as the Greenwich Concours d’Elegance, The Amelia, The Detroit Concours, Motorlux and the California Mille, as well as valuation capabilities, Hagerty Marketplace, Hagerty Media, and Garage + Social.Hagerty is always looking for talented new team members to help us drive forward. If our purpose, mission and beliefs resonate with you, let’s talk about getting you behind the wheel.
Founded in 1983
Traverse City, Michigan, USA
1.6K employees (149 in marketing)
52% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$2.8M
Traffic Source Mix
Search
36.1%
Direct
57.6%
Referral
3.8%
Social
1.8%
Paid
0.6%
Headcount Trend
Current headcount: ~1.6K
Marketing Team
Marketing Team Size
119 (7% of company)
People
Founders / CEO
Funding
Total Funding
$195.6M
Last Raise
$90.6M
Post IPO Secondary, 7 months ago
Funding History
- Aug 2025Post IPO Secondary • $90.6M
- Jun 2023Post IPO Equity • $80M
- Jun 2023Post IPO Debt • $25M