6 weeks ago
Director - Communications, CA (Recycling Outreach)
Circular Action Alliance
California, MO (Remote)Full time$155K/yr – $175K/yr
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Director - Communications, CA (Recycling Outreach)
California, MO (Remote)
$155K/yr – $175K/yrDirector/Executive10+ years expFull time
Posted 6 weeks ago
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Job Summary
Own statewide CA recycling education and outreach with cross‑team strategy, big budget oversight, and multi‑stakeholder messaging in a regulated, policy‑driven environment.
- Statewide strategy, campaigns and local execution aligned with national positioning and California’s regulatory context.
- Large-scale delivery and vendor management with a budget up to $100M+ and cross‑team coordination across communications, outreach, and policy stakeholders.
Job Description
- Lead California’s statewide recycling education and outreach efforts, partnering with national teams to drive strategy, implementation and performance to achieve behavior change and program outcomes
- Oversee statewide and locally delivered public education campaigns, coordinating with national teams and agencies to ensure alignment with CAA brand, messaging and strategic priorities
- Direct sector-based outreach and technical assistance efforts across commercial, multifamily and education sectors, as well as priority populations, ensuring alignment with statewide priorities and national frameworks
- Adapt national frameworks and best practices to California while enabling locally relevant, culturally responsive approaches
- Oversee California communications strategy, planning and execution, including media engagement and interest holder communications
- Develop and maintain comprehensive messaging frameworks that support program implementation across all phases—from early market signaling to issue response—ensuring consistency with national positioning while tailoring for California’s regulatory and political environment
- Anticipate emerging issues and develop both proactive and reactive messaging strategies—identifying risks and opportunities early, shaping narratives and advising leadership response in coordination with national communications leadership
- Monitor the external landscape, including policy developments, regulatory signals, media narratives and interest holder sentiment, to proactively inform communications strategy and position the organization ahead of emerging issues
- Direct large-scale program delivery, including planning, vendor management and campaign execution
- In collaboration with national communications leadership, manage an annual budget of up to $100+ million and allocate resources to maximize impact and efficiency
- 10+ years of experience in communications, education & outreach, public engagement, or related fields, including leadership roles
- Bachelor's Degree or higher in a related field
- Demonstrated experience leading large-scale outreach, communications, or behavior change programs
- Strong understanding of the recycling and solid waste management system, including how education & outreach functions within municipal service delivery; direct experience in California’s regulatory and program landscape strongly preferred
- Experience developing proactive communications strategies and managing issues in a complex, highly visible or regulated environment, with demonstrated ability to anticipate risks and shape narratives
- Familiarity with public policy, regulatory processes and interest holder dynamics, with the ability to operate effectively at the intersection of communications and public affairs
- Experience managing teams, complex initiatives, and significant budgets
- Ability to translate complex policy and technical requirements into clear, actionable public guidance
- Proven ability to work effectively in a multi-interest-holder environment
Circular Action Alliance
Circular Action Alliance (CAA) is a U.S. Producer Responsibility Organization (PRO) dedicated to implementing effective Extended Producer Responsibility (EPR) laws for paper and packaging. As a nonprofit, producer-led organization, CAA is committed to delivering harmonized, best-in-class compliance services to all producers to advance an efficient and effective circular economy. CAA was founded in 2022 by 20 producers representing the food, beverage, consumer goods, and retail industries.CAA is the only organization approved to implement U.S. EPR laws for paper and packaging, and is operating as the single PRO in California and Colorado. CAA has submitted an initial program plan to operate as the PRO in Oregon, and has also been selected to represent producer interests as the PRO on the State Producer Responsibility Advisory Council in Maryland.
Founded in 2022
Washington, District of Columbia, USA
124 employees (10 in marketing)
Traffic Signals
Monthly Visitors
13.9K
Traffic Source Mix
Search
39.4%
Direct
49.3%
Referral
4%
Social
5.4%
Paid
1.7%
Headcount Trend
Current headcount: ~124
Marketing Team
Marketing Team Size
7 (6% of company)
Marketing Roles Posted (Last 30 Days)
1