4 months ago
Director, Digital Marketing
Universal Music Group
Nashville, TN (On-site)Full time
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Director, Digital Marketing
Nashville, TN (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive digital marketing for an artist roster, coordinating social strategy, campaigns, and fan growth across platforms.
- Own digital marketing plans, social content, and audience development for the roster.
- Must-have: 5+ years in digital marketing with music/entertainment experience.
- Standout: Proven ability to manage budgets, cross-functional collaboration, and cross-platform campaigns.
Job Description
Responsibilities
- Lead digital marketing for designated artist roster, including creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more.
- Collaborate with internal departments at MCA to support priorities, major initiatives, and all requests to connect artists & consumers.
- Advise on social media strategy to drive growth and engagement for artists and associated artist accounts on respective rosters through ideation, digital marketing promotions, content strategy and collaborations across Instagram, Facebook, Twitter, Snapchat, TikTok, YouTube and others as needed.
- Work with Media Planner to implement strategic digital advertising plans for each release, generating innovative ideas and approaches that effectively target the desired audiences.
- Manage online advertising + digital budgets for respective rosters with Product Managers.
- Work with Creative and wider team to ensure all digital/social content feels cohesive, intentional, and on brand for the artists. Oversee content creation for socials, websites, and digital marketing campaigns, consistent with artist branding, keeping up to date with best practices and trends to leverage content and maximize exposure in the digital space.
- Maintain strong relationships with artist management, artists, influencers, and digital partners to be viewed as a resource for best practices and implementing digital marketing strategies for each new, developing, established, and catalog acts.
- Prioritize CRM strategy to grow audiences and connect artist with fans in a meaningful way.
- Work with the web team to manage artist and label websites/web properties with the latest technology and relevant content.
- Conduct post-campaign performance recaps to surface insights, learnings, and benchmarks that inform future campaigns.
- Encourage and monitor sound engagement in the short-form space and implement supporting campaigns where appropriate.
- Partner with D2C and Commerce teams to launch physical product drops, integrating marketing strategy with merch, vinyl, and collector releases.
- Other duties as assigned.
Requirements
- 5+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
- Bachelor’s degree in Business, Marketing, or related field.
- Deep understanding of fandom culture, social platforms, and digital-first product trends.
- Experience with website development, email marketing, short form content and fan messaging is essential.
- Excellent cross-functional communicator and collaborator with creative and commercial stakeholders.
- Demonstrated ability to oversee campaign ideation and campaign execution.
Benefits
- Comprehensive medical, dental, and vision coverage
- Including 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Universal Music Group
3.7 Glassdoor
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com
Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval
Traffic Signals
Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%
Headcount Trend
Current headcount: ~18.7K
Marketing Team
Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11
Funding
Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago