3 months ago
Content Specialist
Black Hawk College
Moline, IL (On-site)Full time
Marketing jobs
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Content Specialist
Moline, IL (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and grow college storytelling by producing audience-focused content across web, campaigns, and social media, with a clear focus on brand, accessibility, and collaboration.
- Own creation of audience-focused web pages, stories, and social content.
- Bachelor’s degree and 3+ years writing/content experience.
- Proactive storytelling across campus with interviews and cross-team collaboration.
Job Description
Responsibilities
- Writes original, audience-focused content for website pages, feature stories, social media, marketing campaigns, recruitment and enrollment communications, and select internal communications.
- Proactively identifies and develops storytelling opportunities by building relationships across the college and conducting interviews with students, faculty, staff, alumni, and community partners.
- Ensures all written content aligns with the college’s brand voice, tone, messaging standards, and audience goals.
- Edits and refines content for clarity, accuracy, consistency, inclusivity, and accessibility.
- Collaborates with the Director to plan content priorities and storytelling initiatives that support departmental and institutional goals.
- Contributes to content calendars and campaign planning in coordination with the Director, Social Media Coordinator and Public Relations Specialist.
- Assists with website content updates, including posting news stories and events, in coordination with the website administrator and established web publishing workflows.
- Captures occasional smartphone photography and short-form video to support storytelling and social media content needs.
- Supports department efficiency by following established workflows and timelines and contributing to content templates, guidelines, and best practices as needed.
- Helps identify messaging gaps and opportunities to strengthen storytelling across campaigns and channels.
- Uses appropriate tools (CMS, analytics, AI support, etc.) to enhance productivity and improve content development processes.
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field required.
- Minimum of three (3) years of professional experience in writing, content development, communications, or marketing required.
- Demonstrated strong writing, interviewing, storytelling, and editing skills, along with sound judgment and the ability to work independently and proactively.
- Ability to work collaboratively and manage multiple projects and deadlines with minimal supervision.
- Experience in higher education communications and marketing or similar institutional setting preferred.
- Photography or videography experience (professional or smartphone-based) preferred.
- Familiarity with digital publishing platforms (e.g., WordPress or comparable CMS, email marketing tools, and social media publishing/scheduling tools) and accessibility best practices preferred.
Preferred
- Photography or videography experience (professional or smartphone-based) preferred.
- Familiarity with digital publishing platforms (e.g., WordPress or comparable CMS, email marketing tools, and social media publishing/scheduling tools) and accessibility best practices preferred.
Black Hawk College
Black Hawk College offers career and and transfer programs at two campuses. Flexible scheduling. Affordable tuition. Online options. Customized business training. Community education. Professional development. Career assistance.
Traffic Signals
Monthly Visitors
60.9K
Monthly Google Ads Budget
$247
Traffic Source Mix
Search
18.8%
Direct
28.5%
Referral
2.1%
Social
0.4%
Paid
0.1%
Headcount Trend
Current headcount: ~619
Marketing Team
Median Career Experience
23.5 years
Median Tenure
5.7 years
