2 weeks ago
Group Marketing - Marketing, Associate Director (New York)
Fitch Ratings
New York City, NY (Hybrid)Full time$100K/yr – $130K/yr
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Group Marketing - Marketing, Associate Director (New York)
New York City, NY (Hybrid)
$100K/yr – $130K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive marketing strategy for Fitch Ratings’ BRM group, shaping annual plans, budgets, and multi-channel campaigns to support business growth.
- Lead go-to-market for research launches and data-driven campaigns
- Oversee integrated programs across paid, owned, and earned channels
- Collaborate with Events and Creative to produce content and measure impact
Job Description
Responsibilities
- Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
- Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
- Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
- Lead go-to-market strategy and execution for research launches, thought leadership initiatives, and data-driven product or content campaigns.
- Coordinate with Events and cross-functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans.
- Partner with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
- Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
- Demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives.
- Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels.
- Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
- Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.
Preferred
- Ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment.
- Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
- Experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
- Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.
- A gency experience supporting financial services, private equity or asset management, highly desirable.
Benefits
- Hybrid Work Environment: 3 days a week in office required
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
- Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
- Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community
Fitch Ratings
3.9 Glassdoor
Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence. Fitch Group is a global leader in financial information, providing critical insights that inform better decision-making in financial markets. With operations in more than 30 countries, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, an authority in credit and macro intelligence providing fixed-income products and services to the global financial community; and Fitch Learning, a preeminent source of training and professional development. Fitch Group is owned by Hearst, a leader in diversified media, information and services. To learn more visit www.hearst.com/fitch-group.
Founded in 1913
New York, New York, USA
3.5K employees (195 in marketing)
80% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
569.7K
Monthly Google Ads Budget
$66
Traffic Source Mix
Search
47.2%
Direct
42.1%
Referral
8.1%
Social
1.6%
Paid
0.9%
Headcount Trend
Current headcount: ~3.5K
Marketing Team
Marketing Team Size
175 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Corporate Round, 20 years ago
Funding History
- Mar 2006Corporate Round