2 months ago
Fitch Ratings - Brand Marketing, Director - New York
Fitch Ratings
New York City, NY (On-site)Full time$150K/yr – $190K/yr
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Fitch Ratings - Brand Marketing, Director - New York
New York City, NY (On-site)
$150K/yr – $190K/yrDirector/Executive8+ years expFull time
Posted 2 months ago
Job Summary
Own and govern Fitch Ratings' brand strategy and messaging, driving long-term architecture, cross-team alignment, and measurement across marketing, product, and communications.
- Lead brand strategy and architecture development across corporate, sub-brand, and product brands
- Oversee brand health measurement and link brand lift to pipeline and revenue
- Collaborate with design, digital, media, and commercial teams to embed brand thinking in programs
Job Description
Responsibilities
- Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale
- Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single, compelling narrative
- Support marketing teams with branded paid campaigns across digital, programmatic, social, and content channels to drive awareness, consideration, and market preference
- Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue
- Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers
- Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs
- Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth market wide and with key ICPs.
Preferred
- 8+ years of experience in brand strategy, brand management, or integrated marketing, with demonstrable experience leading or supporting brand change and branded campaigns
- Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, including corporate brands, sub-brands, and product brands, ideally in a regulated or financial services context
- Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale, working closely with creative and design leaders and third parties.
- Experience working at or closely with an advertising or creative agency on branding or rebranding programs; experience servicing financial services clients strongly preferred
- A hands-on, end-to-end approach, with the ability to act as an independent contributor, while balancing longer-term, strategic initiatives with wider stakeholder groups.
- Track record connecting brand investment to business outcomes through both brand tracking and performance marketing metrics
- Familiarity with AI-powered tools for brand intelligence, audience research, brand monitoring, or content optimization, and a clear point of view on how AI can enhance brand strategy, messaging development, and measurement
- Strong program management and senior stakeholder presentation skills
- Familiarity with DAM platforms
- Experience with brand architecture, taxonomies, third-party brand research, and market conditioning programs a strong advantage
Fitch Ratings
3.9 Glassdoor
Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide help investors to make important credit judgments with confidence. Fitch Group is a global leader in financial information, providing critical insights that inform better decision-making in financial markets. With operations in more than 30 countries, Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, an authority in credit and macro intelligence providing fixed-income products and services to the global financial community; and Fitch Learning, a preeminent source of training and professional development. Fitch Group is owned by Hearst, a leader in diversified media, information and services. To learn more visit www.hearst.com/fitch-group.
Founded in 1913
New York, New York, USA
3.5K employees (195 in marketing)
80% recommend to a friend
84% CEO approval
Salaries
Posted range
$150K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
175 (5% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Corporate Round, 20 years ago
Funding History
- Mar 2006Corporate Round
Traffic Signals
Monthly Visitors
569.7K
Monthly Google Ads Budget
$66
Traffic Source Mix
Search
47.2%
Direct
42.1%
Referral
8.1%
Social
1.6%
Paid
0.9%
Headcount Trend
Current headcount: ~3.5K
Recent News
Links
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