3 weeks ago
Creative Manager
Visit Santa Barbara
Santa Barbara, CA (Hybrid)Full time$35/hr – $40/hr
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Creative Manager
Santa Barbara, CA (Hybrid)
$35/hr – $40/hrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end creative lifecycle from concept to delivery, guiding timelines, briefs, and production while coordinating internal teams and external agencies.
- Define campaigns and brand visuals
- Drive quality and on-time delivery across channels
Job Description
Responsibilities
- Lead creative projects from concept through completion, developing project timelines, creative briefs and production schedules while coordinating internal stakeholders and external creative agencies.
- Manage agency relationships, creative deliverables, revisions and approvals to ensure projects are completed on time, within budget and aligned with Visit Santa Barbara's strategic objectives.
- Design and produce a wide variety of in-house creative materials, including presentations, reports, brochures, signage, digital advertising, social media graphics, event collateral and other branded communications.
- Collaborate with the Digital Marketing Manager to implement integrated marketing campaigns across digital, print, email, social media and other marketing channels.
- Maintain and evolve Visit Santa Barbara's visual identity by developing templates, style guides and creative systems that ensure consistency across all marketing and organizational communications.
- Review creative produced both internally and externally to ensure quality, brand consistency, accessibility and production readiness.
- Serve as administrator for Visit Santa Barbara's digital asset management system, maintaining photography, video and graphic libraries while coordinating asset requests and usage rights.
- Design and build branded email communications while maintaining visual consistency across consumer, partner and organizational campaigns.
- Develop creative materials supporting board meetings, annual reports, strategic plans, presentations, organizational events and cross-department initiatives.
- Evaluate emerging creative technologies, workflows and AI-assisted design tools that improve efficiency while maintaining Visit Santa Barbara's creative standards.
Requirements
- Bachelor's degree in Graphic Design, Marketing, Advertising, Communications or a related field.
- Three or more years of professional experience in graphic design, creative marketing or creative project management.
- Advanced proficiency in Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, Acrobat and Lightroom.
- Strong understanding of typography, layout, branding, color theory and visual storytelling.
- Experience preparing artwork for both print and digital production.
- Working knowledge of HTML email development and digital marketing best practices.
- Excellent project management, organizational and time management skills with the ability to manage multiple priorities simultaneously.
- Exceptional attention to detail and commitment to producing high-quality creative work.
- Strong written and verbal communication skills.
- Collaborative mindset with the ability to work effectively across departments, vendors and agency partners.
Preferred
- Experience designing integrated marketing campaigns across multiple channels.
- Experience collaborating with creative agencies, freelancers and production vendors.
- Experience with digital asset management platforms.
- Experience with website content management systems, such as Simpleview.
- Experience with Figma, Canva or other collaborative design platforms.
- Basic motion graphics or video editing experience using Premiere Pro or After Effects.
- Photography direction or photo editing experience.
- Knowledge of accessibility standards and best practices for digital communications.
- Familiarity with AI-assisted creative workflows and responsible implementation of emerging design technologies.
- Working knowledge of Associated Press (AP) Style and editorial best practices.
Benefits
- Comprehensive medical insurance fully covered by the employer
- Voluntary dental and vision insurance
- 401(k) retirement plan with employer matching contributions
- Paid vacation and sick leave
- Ten paid holidays
- Cell phone reimbursement
- Opportunities to explore and engage with local hospitality businesses
- Flexible work options, including up to two remote workdays per work week (minimum three workdays in the office)
Visit Santa Barbara
Visit Santa Barbara is a non-profit 501(c)(6) organization jointly funded by the City of Santa Barbara, the County of Santa Barbara, the South Coast Tourism Business Improvement District (TBID) and by a membership of hospitality-related businesses. The primary mission of Visit Santa Barbara is to enhance the economies of the City of Santa Barbara, South Coast communities and Santa Barbara County areas through tourism marketing that increases business revenue, tax revenue and creates jobs.We are a team of 13 employees who work closely with a range of partners locally, regionally, nationally and globally to continue to establish Santa Barbara as a world-class destination.Our vision is to maintain Santa Barbara’s status among the country’s top destinations, as well as establish it as one of the world’s most desired vacation spots.
Traffic Signals
Monthly Visitors
166.8K
Monthly Google Ads Budget
$33.5K
Traffic Source Mix
Search
61.6%
Direct
29.1%
Referral
5.8%
Social
2.8%
Paid
0.7%
Headcount Trend
Current headcount: ~30
Marketing Team
Marketing Team Size
11 (37% of company)
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1
