2 months ago
TMC Manager, Marketing
Memorial Hermann Health System
USA (On-site)Full time
Marketing jobs
2 marketing jobs
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TMC Manager, Marketing
USA (On-site)
Salary Not AvailableManager7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive multi-channel marketing programs for service lines and campuses, translating strategic objectives into ROI-focused campaigns and coordinating cross-functional execution across advertising, PR, digital, and internal communications.
- Build and manage annual marketing plans aligned to service-line goals using demographic, competitive, and industry trends to guide strategy and measure ROI.
- Lead cross-functional execution across channels, budgets, and performance metrics with internal teams and external partners to achieve growth targets.
- Develop and mentor staff, optimize resource use, and foster collaboration with executives, clinicians, and community partners to maximize impact.
Job Description
Responsibilities
- Develops marketing plans and manages the ongoing implementation of goal-focused, measurable marketing programs that are consistent with the Memorial Hermann strategic vision as well as those of the assigned service line and/or campus/entity to achieve smart growth and produce a return on investment (ROI).
- As part of the service line and/or campus/entity administrative team, maintains an in-depth knowledge of Memorial Hermann and service line/facility strategic objectives and business goals as well as its clinical capabilities.
- Initiates and directs the annual marketing planning for the assigned service line and/or campus/entity by reviewing demographic, socioeconomic and competitive data; industry and service line trends and other internal/external forces affecting continued business success.
- Manages the day-to-day implementation of marketing and/or communications strategies and tactics, working as a team with specialists in one or more of these areas – advertising, direct marketing, digital or social media, print collateral, public relations, internal communications, brand marketing, etc.
- Manages personnel and/or a programmatic initiative(s) across the enterprise with responsibility for budget, metrics and overall program performance. Trains and develops less experienced staff members.
- Resolves problems or conflicts as appropriate.
- Assists in annual marketing budget preparation in support of assigned service line or campus/entity. Ensures cost-effective stewardship of resources. Approves invoices, monitors expenses and accounts for variances against budget. Takes measures to reduce costs as necessary.
- Collaborates with business unit executives, councils, physicians, colleagues and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom line measured results. Maintains positive relationships.
- Leads and implements assigned facility or service line internal communications efforts including copy development and message delivery through employee newsletters, OneSource intranet site and digital monitor screens.
- Coordinates and attends all internal and external marketing events, including promotion of the event, set-up, on-site logistics/ representation, evaluation of its effectiveness and anything else necessary for success. Will include some night and weekend responsibilities and at times heavy lifting.
- Builds partnership relationships on behalf of assigned service line and/or campus/entity through proactive, strategic, hands-on involvement with Chambers, school districts, local government, businesses, and targeted community groups.
- Advocates for safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
- Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
- Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences. Models Memorial Hermann’s service standards by providing safe, caring, personalized and efficient experiences to patients and colleagues.
- Other duties as assigned.
- Education: Bachelor's degree required; preferably in Marketing, Advertising, Communications, Business/Strategy or related field required. Master's degree (MBA, MHA or MS in related field) considered
- Licenses/Certifications: (None)
- Seven (7) years professional experience in marketing or closely related field. Proven business results and performance excellence within previous positions.
- Must be willing to commute in the greater metropolitan area for business and customer needs.
- Experienced in the development, integration and use of multi-channel advertising, public relations, corporate communications, digital and sales strategies to achieve market share and brand power.
- Demonstrated success in creating, implementing and measuring marketing strategies for a defined product line, geographic market or vertical market segment.
- Must be able to manage time, priorities, large projects, and adhere to deadlines.
- Effective oral and written communication and interpersonal skills.
- Strong computer skills expected including proficiency with Microsoft Office Suite (Word, Excel, Power Point), CRM programs and other web-based applications.
- Previous management experience preferred.
Memorial Hermann Health System
3.8 Glassdoor
Advancing Health. Personalizing Care. Memorial Hermann Health System is a nonprofit, values-driven, community-owned health system dedicated to improving health. A fully integrated health system with more than 260 care delivery sites throughout the Greater Houston area, Memorial Hermann is committed to delivering safe, high-quality, patient-centered care and offers clinical expertise, innovation and cutting-edge technology to all patients.
Founded in 1907
Houston, Texas, US
19K employees (153 in marketing)
74% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
1.6M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
35.7%
Direct
51.5%
Referral
10.7%
Social
1%
Paid
0.9%
Headcount Trend
Current headcount: ~19.3K
Marketing Team
Marketing Team Size
125 (1% of company)
Median Career Experience
14 years
Median Tenure
7 years
People
HR / Recruitment
Marketing Leadership
Steven Lin
Associate Vice President, Digital Marketing & Consumer Engagement
At the company for 2 years 6 months
Amber Martin Graham
Vice President, Digital Marketing & Consumer Engagement
At the company for 10 years 2 months
Rhonda Elmore
Vice President, Marketing
At the company for 30 years 6 months
Dan Lanigan
Marketing Director
At the company for 1 year 1 month
Funding
Total Funding
$5M
Last Raise
$5M
Grant, 4 years ago
Funding History
- Aug 2022Grant • $5M
- Jul 2022Grant