2 months ago
VP, Media Strategy
Giant Spoon
New York City, NY (Hybrid)Full time$195K/yr – $225K/yr
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VP, Media Strategy
New York City, NY (Hybrid)
$195K/yr – $225K/yrSenior Level12+ years expFull time
Posted 2 months ago
Job Summary
Own senior media strategy across audiences, planning, and channel architecture to drive revenue and growth for client portfolios.
- Audience Strategy: synthesize data, cultural context, and landscape to shape strategic plans.
- Client Leadership: build senior-level relationships, lead strategic reviews, and present to C-suite.
- Integrated Planning: align performance, analytics, and creative with full-funnel measurement and opportunity framing.
Job Description
Responsibilities
- Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements
- Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor
- Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes
- Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions
- Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media
- Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel
- Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches
- Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes
- Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams
- Provide leadership, mentorship, and career development guidance for Media team members
Requirements
- 12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company
- A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders
- Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels
- Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches
- Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies
- Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders
- Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities
- A commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders
- Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives
- Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation
Benefits
- medical/dental/vision insurance
- 401(k) matching
- paid time off
- various other benefits and perks
Giant Spoon
An independent, integrated agency that expands the way people experience brands. 🥄
Salaries
Posted range
$195K/yr – $225K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
30 (25% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%
Headcount Trend
Current headcount: ~122