4 days ago
Senior Product Marketing Manager, Ag Hub
DTN
USA (Remote)Full time$95K/yr – $123K/yr
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Senior Product Marketing Manager, Ag Hub
USA (Remote)
$95K/yr – $123K/yrSenior Level5+ years expFull time
Posted 4 days ago
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Job Summary
Lead end-to-end go-to-market for Ag Hub solutions, craft differentiated positioning, and enable Sales and Customer Success with messaging, tools, and market context to drive launches and adoption.
- Own GTM planning and execution for new solutions
- Translate product roadmaps and research into clear customer value
- Equip teams with messaging and enablement to win with growers and industry buyers
Job Description
Responsibilities
- Own end-to-end go-to-market planning and execution for new Ag Hub solutions, capabilities, and product launches
- Develop and maintain differentiated positioning and messaging for Farm Intelligence, Grain Intelligence, and Grain Discovery
- Tailor value propositions and market narratives for agriculture retail, grain, and financial-services buyers
- Partner with Product Management to translate product roadmaps, customer research, and technical capabilities into clear customer value
- Build launch strategies that support market readiness, commercial adoption, and post-launch performance measurement
- Create sales enablement materials, including messaging frameworks, pitch decks, one-pagers, and competitive positioning resources
- Equip Sales and Customer Success teams with the messaging, tools, and market context needed to engage customers effectively
- Monitor market feedback, win/loss trends, competitive activity, and product adoption metrics to continuously strengthen positioning
- Represent the voice of the customer in product and go-to-market planning discussions
- Ensure product launches and market narratives reflect the needs of growers, retailers, grain merchandisers, and other agriculture stakeholders
Requirements
- 5–7+ years of product marketing experience, including responsibility for positioning and launching B2B SaaS or data and analytics products
- Proven ability to translate complex or technical product capabilities into clear, compelling customer-facing narratives
- Experience partnering closely with Product, Sales, and Customer Success teams in a fast-moving, cross-functional environment
- Strong written and verbal communication skills
- Confidence presenting product strategy, positioning, and market insights to executives and customers
- Experience experimenting with AI tools such as Claude or Microsoft Copilot
- Familiarity with product marketing video and demonstration platforms such as Loom, Arcade, or Camtasia
- Bachelor’s degree or equivalent professional experience
Preferred
- Experience within agriculture, agtech, commodities, or another data-intensive industry such as energy, weather, or supply chain
- Familiarity with sales intelligence, procurement intelligence, or grower and customer engagement platforms
- Experience building or scaling product marketing processes within a growing SaaS organization
- MBA or other relevant advanced degree
- Understanding of agriculture retail, grain origination, merchandising, or financial-services workflows
Benefits
- Competitive Salary
- Unlimited PTO
- Flexible working hours
- Remote work model (position dependent)
- Competitive Medical, Dental and Vision Insurance Plans
- 6% 401K matching
- Unlimited access to 13k+ courses via learning platform to support employee career advancement
- Employee Assistance Program (EAP)
- DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.
DTN
DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world.
Traffic Signals
Monthly Visitors
270.9K
Monthly Google Ads Budget
$102
Traffic Source Mix
Search
30%
Direct
62.5%
Referral
6%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
94 (7% of company)
Median Career Experience
16 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
David Rich
Chief Marketing Officer
At the company for 1 year 8 months
Christine Jennings
Vice President Product Marketing
At the company for 1 year
Andrew Miller
Director of Brand and Communications
At the company for 6 years 4 months
Shannon Fokken
Global Demand Generation Sr. Director
At the company for 8 years 9 months
Funding
Total Funding
$1.2M
Last Raise
$1.2M
Grant, 12 years ago
Funding History
- Sep 2014Grant • $1.2M
