3 months ago
Digital Marketing Specialist
Hawthorne Residential Partners
USA (Hybrid)Full time
Marketing jobs
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Digital Marketing Specialist
USA (Hybrid)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-site digital marketing for Hawthorne, owning websites/SEO, paid search, analytics, and cross-functional digital activations to boost leads and engagement.
- Own website management and on-page SEO across community sites.
- Must-have: 2–4 years of digital marketing experience with SEO and CMS tools.
- Standout: Strong analytics with GA4/Looker Studio and cross-team collaboration.
Job Description
Responsibilities
- Website and SEO Management
- Oversee performance, content, and ongoing updates of community websites to ensure accuracy, accessibility, and engagement
- Implement on-page SEO best practices, including metadata, keyword integration, and image optimization
- Partner with vendors to support new website launches, floor plan updates, and user experience enhancements
- Audit and report on website performance metrics, including speed, engagement, and lead conversion
- Manage domains, troubleshoot issues, and maintain website functionality across platforms
- Maintain and organize digital assets, including photography, videos, and community content
- Ensure all digital content meets accessibility standards and fair housing compliance
- Digital Asset and Ticket Management
- Manage incoming requests through the marketing ticket system
- Monitor, prioritize, and respond to requests in a timely and organized manner
- Coordinate with internal teams and vendors to execute updates and resolve issues
- Support content updates, asset requests, and digital troubleshooting across communities
- Search Engine Marketing and Advertising
- Support the setup, monitoring, and optimization of paid search and social campaigns
- Review ad creative, copy, and budget pacing to ensure alignment with marketing goals
- Partner with leadership and vendors to analyze campaign performance and adjust strategies
- Assist in driving qualified traffic and improving lead generation across digital channels
- Analytics and Reporting
- Prepare recurring reports and dashboards to track digital performance? Monitor key performance indicators, including website conversions, ad performance, SEO visibility, and online reputation
- - Identify trends and provide actionable insights to improve ROI and consistency
- - Utilize tools such as GA4 and Looker Studio to analyze and present performance data
- CRM and Funnel Performance (Knock)
- Analyze lead funnel performance to identify trends by source, campaign, and property
- Provide recommendations to improve lead quality and conversion rates
- Integrate CRM insights with website and advertising data for full-funnel visibility
- Monitor lead flow and recommend optimizations to improve overall performance
- Cross-Functional Collaboration
- Partner with Operations and Regional Managers to ensure community-level initiatives are accurately represented online
- Support new community launches and takeovers with timely digital activations
- Maintain alignment with Hawthorne’s brand standards and digital strategy
Hawthorne Residential Partners
4.2 Glassdoor
Hawthorne Residential Partners was founded by Ed Harrington, Shoff Allison, and Samantha Davenport. All have been friends and co-workers for years and share the same principles, desire, and entrepreneurial drive that have shaped the trio of services offered: property management, acquisitions, and development. Phil Payonk joined Hawthorne as Chief Investment Officer and Principal in 2010. The team of original owners has known Phil for many years and worked with Phil while he was in the lender servicing industry. Today, Hawthorne's portfolio consists of more than 64,000+ units across 275 communities. Hawthorne's rapid growth since the company's inception in early 2009 can be attributed to the strong network of friends and business associates developed over many years.Hawthorne's President, Samantha Davenport, states, "The passion and commitment to exceed our residents, employees, and clients expectations is exuded throughout our company." The company's motto is "Live The Difference." The "Live It" commitment is evident throughout the company's culture. "Live It" represents the company's commitment to superior customer service to our residents, teammates, and clients.
Founded in 2009
Greensboro, North Carolina, USA
964 employees (280 in marketing)
79% recommend to a friend
97% CEO approval
Traffic Signals
Monthly Visitors
7.1K
Traffic Source Mix
Search
30.7%
Direct
48.1%
Referral
16.5%
Social
3.2%
Paid
1.4%
Headcount Trend
Current headcount: ~964
Marketing Team
Marketing Team Size
274 (28% of company)
Median Career Experience
10 years
Median Tenure
6.1 years
