Responsibilities

• You will personally build, launch, manage, analyze and improve campaigns.
• GOOGLE ADS & PAID SEARCH: Build and manage Google Search campaigns; Conduct keyword and competitor research; Develop keyword and negative-keyword strategies; Write and test responsive search ads; Manage bidding strategies and budgets; Improve Quality Scores and campaign efficiency; Monitor search terms and eliminate wasted spend; Build remarketing strategies; Track calls, forms and qualified leads; Analyze cost per click, cost per lead and conversion rates; Continuously optimize campaigns for stronger ROI.
• PAID SOCIAL MEDIA: Develop and manage paid campaigns across platforms including Facebook | Instagram | LinkedIn | TikTok; Understand audience targeting, retargeting, lookalike/custom audiences, campaign objectives, lead-generation campaigns, creative testing, copy testing, budget optimization, cost-per-lead analysis, conversion tracking.
• LANDING PAGES & CONVERSION OPTIMIZATION: Create, test and improve landing pages designed to turn traffic into Phone Calls, Form Submissions, Qualified Leads, Customers; Experience with WordPress; Landing-page development; Conversion-rate optimization; Forms and lead flows; Call tracking; A/B testing; Google Analytics; Google Tag Manager; Conversion tracking; Basic HTML/CSS.
• CREATIVE & CONTENT: Develop or help produce digital advertisements, social media ads, landing pages, email campaigns, headlines, calls to action, short-form video, marketing graphics; Experience with Adobe Photoshop, Illustrator, Premiere Pro and/or After Effects is highly desirable; Strong copywriting ability is a major plus.
• ANALYTICS, ATTRIBUTION & ROI: Work with Google Analytics, Google Tag Manager, Google Ads conversion tracking, Meta tracking, Call tracking, CRM attribution, Campaign reporting, Cost-per-lead analysis, Conversion-rate analysis, ROI/ROAS measurement; Experience with HubSpot or similar CRM platforms is a plus.

Requirements

• Approximately 5+ years of meaningful digital marketing experience who can demonstrate actual results.
• You should be extremely comfortable inside Google Ads; Build and manage Google Search campaigns; Conduct keyword and competitor research; Develop keyword and negative-keyword strategies; Write and test responsive search ads; Manage bidding strategies and budgets; Improve Quality Scores and campaign efficiency; Monitor search terms and eliminate wasted spend; Build remarketing strategies; Track calls, forms and qualified leads; Analyze cost per click, cost per lead and conversion rates; Continuously optimize campaigns for stronger ROI.
• Paid social campaigns across platforms including Facebook | Instagram | LinkedIn | TikTok; Understand audience targeting, retargeting, lookalike/custom audiences, campaign objectives, lead-generation campaigns, creative testing, copy testing, budget optimization, cost-per-lead analysis, conversion tracking.
• Landing pages & conversion optimization concepts including WordPress, landing-page development, conversion-rate optimization, forms and lead flows, call tracking, A/B testing, Google Analytics, Google Tag Manager, conversion tracking, basic HTML/CSS.

Preferred

• Google Ads certification is strongly preferred.
• Experience with HubSpot or similar CRM platforms is a plus.
• Experience with Adobe Photoshop, Illustrator, Premiere Pro and/or After Effects is highly desirable.
• Strong copywriting ability is a major plus.

Benefits

• - Health insurance
• - Paid time off
• - Flexible scheduling