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5 weeks ago

Manager, Social Media

JobsInMass.com

Boston, MA (Hybrid)Full time$79K/yr – $119K/yr

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JobsInMass.com

Manager, Social Media

Boston, MA (Hybrid)

$79K/yr – $119K/yrManager4+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-brand social strategy and channel leadership, editorial voice, and social moment playbooks to drive growth and community engagement.

Brand ownership: lead strategy and voice across 2–3 brands on IG, TikTok, YouTube, and emerging platforms.
Editorial leadership: set tone for community engagement and rapid trend spotting across owned channels.
Cross-functional alignment: partner with marketing, licensing, creative, and analytics to translate objectives into social activations and measurement.

Job Description

Social Innovation. Actively monitor the platform landscape, emerging creator culture, and competitor activity — bringing forward-looking recommendations and test-and-learn opportunities to the team.
Brand channel ownership. Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each.
Social Editorial lead. Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed.
Big moment strategy. Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation.
Always-on content production. Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets.
Cross-functional partnership. Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
Retail & social commerce. Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
Mentorship. Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
Analytics and optimization. Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.

Traffic Signals

Monthly Visitors

1.7K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Social Innovation. Actively monitor the platform landscape, emerging creator culture, and competitor activity — bringing forward-looking recommendations and test-and-learn opportunities to the team.
Brand channel ownership. Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each.
Social Editorial lead. Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed.
Big moment strategy. Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation.
Always-on content production. Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats.
Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets.
Cross-functional partnership. Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream.
Retail & social commerce. Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
Mentorship. Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment.
Analytics and optimization. Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment.