9 days ago
Senior Manager, Marketing Automation
Augeo
Milwaukee, WI (Hybrid)Full time$90K/yr – $110K/yr
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Senior Manager, Marketing Automation
Milwaukee, WI (Hybrid)
$90K/yr – $110K/yrSenior Level7+ years expFull time
Posted 9 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead and shape the Salesforce Marketing Cloud and Pardot platform, owning data architecture, automation, and deliverability while guiding a technical team through onboarding, upgrades, and cross-functional programs.
- Own data extensions and journeys
- Mentor front-end developers and email coders
- Drive performance through data-driven optimization
Job Description
Responsibilities
- Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools
- Owning data extension structure, management, and best practices across all campaigns and business units
- Managing list imports, data hygiene, and variable field mapping to keep data clean and accurate across sources
- Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows and advanced segmentation strategies
- Overseeing data extracts and delivery schedules, along with dynamic sender profile setup across brands and business units
- Managing integrations between Salesforce platforms and other marketing technologies
- Leading platform upgrades, new feature adoption, and system optimization initiatives
- New client onboarding and configuration
- Owning platform contracting and billing
- Establishing and maintaining best practices and accessibility for email campaigns
Requirements
- 7+ years of experience in marketing automation with 3+ years in a management role
- Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud, gained across multiple client or business-unit environments, not a generalist email background — you've lived inside data extensions, Automation Studio, and Journey Builder, and you're just as comfortable in the weeds of a configuration as you are talking strategy
- Strong working knowledge of Pardot and Salesforce CRM
- Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS
- Strong understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and inbox placement optimization
- Experience with SMS marketing platforms and mobile messaging best practices
- Proven track record of successfully managing and developing technical teams
- Experience building training programs and upskilling team members in coding and automation platforms
- Strong coaching and mentoring abilities with a focus on technical skill development
- Ability to translate complex technical concepts for non-technical stakeholders
Preferred
- Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Developer)
- Experience supporting multi-client or agency-side marketing programs
- Familiarity with enterprise B2C or B2B2C environments
- Experience with marketing attribution models and multi-touch campaign analysis
- Knowledge of API integrations and data management platforms
- Background in A/B testing methodologies and statistical significance
- Experience with privacy compliance and data governance in marketing technology
Benefits
- We offer Medical, Dental and Vision coverage with additional perks through third party vendors offering more virtual and in person care at your fingertips (must be in select locations)
- We offer paid Long-Term disability and Life Insurance
- HSA/FSA plans
- We offer varying voluntary benefits such as critical, hospital, pet coverage and much more
- Employee benefit education, campaigns and wellness opportunities
- 401k retirement matching and financial planning resources
- Education reimbursement
- Several EAP resources
- 12 paid holidays and PTO time
- Rewards, incentives and gamification for birthdays, Work-aversery's, professional and personal milestones, company involvement and kudos
Augeo
3.0 Glassdoor
Augeo is a global leader in engagement platform technologies and data-driven experiences that foster people connections and cultivate brand advocates worldwide.Utilizing proven strategies and innovative technologies, we elevate engagement and strengthen relationships for our clients through flexible and scalable solutions:• Workplace Engagement — Supercharge workplace engagement and redefine retention strategies with the ultimate employee experience platform.• Experiential — Deliver transformative, data-powered experiences through strategy and design, interactive storytelling and shared social communities.• Social Activation — Captivate consumers across the leading social platforms through brand advocacy, advertising optimization and data collaboration.• Customer Loyalty — Incentivize loyalty through advanced personalization, gamified experiences, hyper-relevant offers and meaningful benefits.• Tokenized Loyalty — Elevate existing loyalty ecosystems through dynamic tokenized rewards and personalized cross-channel experiences.With more than 45 years of experience, Augeo serves hundreds of clients including 100+ Fortune Global 500 companies, representing millions of people across the globe through our proprietary platform technology. Our mission is inspiring people to achieve more—one interaction, transaction and experience at a time. For more information, visit www.augeomarketing.com.© 2025 Augeo Affinity Marketing
Founded in 1999
St Paul, Minnesota, USA
455 employees (46 in marketing)
51% recommend to a friend
54% CEO approval
Traffic Signals
Monthly Visitors
5.3K
Monthly Google Ads Budget
$29.1K
Traffic Source Mix
Search
30.2%
Direct
55.2%
Referral
5.5%
Social
7.8%
Paid
1.2%
Headcount Trend
Current headcount: ~455
Marketing Team
Marketing Team Size
21 (5% of company)
Median Career Experience
10 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Matt Garrett
Chief Marketing Officer / Chief Operating Officer, Workplace Engagement
At the company for 1 year 11 months
Juli Gilbert
Chief Marketing Officer, Augeo and CEO, Workplace Engagement at Augeo
At the company for 14 years 2 months
Kayla Giordano
Vice President, Marketing, Workplace Engagement
At the company for 12 years 2 months
Kevin Cobb
Vice President, Strategic Marketing
At the company for 10 years 6 months