1 day ago
Marketing Automation Specialist
MWE
District of Columbia, USA (Hybrid)Full time$97K/yr – $136K/yr
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Marketing Automation Specialist
District of Columbia, USA (Hybrid)
$97K/yr – $136K/yrMid Level5+ years expFull time
Posted 1 day ago
Job Summary
Own end-to-end Eloqua email marketing programs from campaign creation to performance analysis, while coordinating with offshore teams and maintaining governance.
- Lead campaign execution and QA across email, landing pages, and forms
- Drive improvements in automation processes and documentation
Job Description
Responsibilities
- Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring
- Perform thorough quality assurance reviews of email campaigns prior to deployment, validating segmentation, links, personalization, content, configuration, scheduling, and other campaign requirements
- Monitor scheduled and active campaigns and integrations between Eloqua and third-party platforms, proactively identify and troubleshoot campaign, audience, data, email, form, and platform issues; independently resolve routine problems and escalate more complex issues
- Serve as a primary point of contact for Marketing and Business Development teams for email marketing and Eloqua-related questions, requests, and technical issues, providing clear guidance, next steps, and best practices
- Coordinate campaign execution activities with offshore team members, providing clear requirements, answering questions, reviewing completed work, and helping ensure deliverables meet established quality standards and deadlines
- Troubleshoot email template errors and styling issues, reviewing and updating HTML/CSS to ensure proper formatting, functionality, and consistent rendering across email clients
- Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and audience segmentation
- Maintain established Eloqua governance and housekeeping standards such as managing, auditing, and overseeing folder structures and asset naming consistency (segments, campaign names, canvases, reports, basic page tagging, etc.)
- Develop, maintain, and regularly review documentation for marketing automation processes, procedures, and platform configurations to ensure accuracy and consistency across the team
- Identify opportunities to improve marketing automation processes, documentation, quality controls, and workflows, and contribute to platform enhancements as experience develops
Requirements
- Bachelor’s degree
- At least five (5) years of related work experience
- Proficient in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
- Advanced knowledge of marketing automation platforms (e.g. Eloqua, Marketo, etc.)
- Knowledge of CRM systems (Salesforce preferred)
- Knowledge of HTML/CSS/JavaScript/WordPress
- Knowledge of lead management best practices and performance reporting
- Knowledge of governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.)
- Strong ability to learn complex software solutions
- Strong and concise written, verbal and presentation skills
Benefits
- competitive total rewards package with the opportunity to earn performance-based bonuses.
- comprehensive benefits package.
MWE
MWE, a division of Illinois Auto Electric Co. (IAE) founded in 1915, provides its customers with solutions to achieve success using our background of almost 100 years of being in the supply chain business.From our locations in Chicago, Illinois, Kansas City, Kansas, Omaha, Nebraska, Salt Lake City, Utah & Visalia, California, we supply Retail customers in the Heartland and Rocky Mountain areas and major customers on a nationwide basis.MWE’s capabilities include customized distribution services, EDI and shipments in excess of 7,000 orders per day (typically shipped same day). We are highly committed to customer service and training with modern education centers and factory trained instructors & technicians. We offer world class, OEM approved training to our customers on a continuing basis assuring outstanding service support for all the products we distribute.MWE’s products and services reach a wide range of customers, including service professionals, contractors, landscapers, municipalities, arborists, cemeteries, golf courses, do-it-yourselfers, catalog houses, manufacturers and mass retailers.
Salaries
Posted range
$97K/yr – $136K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (6% of company)
Marketing Roles Posted (Last 30 Days)
2
Headcount Trend
Current headcount: ~200