7 days ago
Senior Marketing Manager, Tax & Private Client
MWE
District of Columbia, USA (Hybrid)Full time$138K/yr – $194K/yr
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Senior Marketing Manager, Tax & Private Client
District of Columbia, USA (Hybrid)
$138K/yr – $194K/yrSenior Level10+ years expFull time
Posted 7 days ago
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Job Description
Responsibilities
- Collaborate with lawyers, business development, and cross-functional marketing and communications teams to design and deliver client-centric marketing campaigns aligned with market opportunities and firm priorities
- Lead integrated marketing campaigns from strategy through execution, using data-driven insights to monitor and optimize performance across channels
- Collaborate across practice groups to identify opportunities where Tax & Private Client capabilities align with broader client needs, developing cross-practice marketing initiatives that support cross-selling and business growth
- Build strong relationships across practices and firm functions, aligning stakeholders around shared priorities and driving execution in a complex, matrixed environment.
- Manage multi- channel marketing tactics ( events, webinars, thought leadership, website , social, email) to elevate visibility and nurture leads
- Integrate events, sponsorships, and thought leadership into cohesive campaign ecosystems that build awareness, strengthen client relationships, and advance growth goals
- Oversee the marketing aspects of new lawyer onboarding and integration
- Establish KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Salesforce, Eloqua, and others
- Generate dashboards to evaluate campaign success, present to senior leaders, and make recommendations on marketing approaches and optimizations
- Apply market intelligence, client insights, and competitive analysis to inform targeting, messaging, and positioning strategies that align with client needs and evolving market conditions and highlight the firm’s differentiated strengths
Requirements
- At least ten (10) years of experience in B2B marketing
- Bachelor’s degree in marketing, business administration, or a related field
- Demonstrated mastery of full-funnel, multi-channel marketing campaigns in a complex, matrixed organization
- Strong understanding of marketing strategy, demand generation, campaign management, market analysis, audience segmentation, buyer journeys, personas, campaign performance metrics, and the development of thought leadership campaigns and sophisticated event marketing campaigns
- Highly organized, detail- oriented and skilled in managing multiple concurrent projects, deadlines, and teams in fast-paced, high-performance environments
- Hands-on experience with contemporary marketing technology and AI platforms
- Strong analytical skills to interpret data, make informed decisions, and leverage data to tell an impact ful story
- Exceptional project management, interpersonal, relationship building, and executive-level verbal and written communication skills
- Ability to lead and mentor team members, manage external agencies and freelancers, and connect dots across the organization to pull the right teams together with a focus on accountability and collaboration
- Ability to operate in an agile environment and quickly iterate
Benefits
- Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.
- Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.
MWE
MWE, a division of Illinois Auto Electric Co. (IAE) founded in 1915, provides its customers with solutions to achieve success using our background of almost 100 years of being in the supply chain business.From our locations in Chicago, Illinois, Kansas City, Kansas, Omaha, Nebraska, Salt Lake City, Utah & Visalia, California, we supply Retail customers in the Heartland and Rocky Mountain areas and major customers on a nationwide basis.MWE’s capabilities include customized distribution services, EDI and shipments in excess of 7,000 orders per day (typically shipped same day). We are highly committed to customer service and training with modern education centers and factory trained instructors & technicians. We offer world class, OEM approved training to our customers on a continuing basis assuring outstanding service support for all the products we distribute.MWE’s products and services reach a wide range of customers, including service professionals, contractors, landscapers, municipalities, arborists, cemeteries, golf courses, do-it-yourselfers, catalog houses, manufacturers and mass retailers.
Headcount Trend
Current headcount: ~200
Marketing Team
Marketing Team Size
11 (6% of company)
Marketing Roles Posted (Last 30 Days)
2