4 months ago
Local SEO Specialist
Vivint
Lehi, UT (On-site)Full time
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Local SEO Specialist
Lehi, UT (On-site)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
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Job Summary
Drive local SEO for Vivint’s markets by optimizing GBP, landing pages, and local signals to lift rankings and conversions.
- Execute local SEO programs across markets, including GBP optimization, citations, and review management.
- Must-have: Hands-on experience with Google Business Profiles, local citations, and reviews.
- Standout: Provide regular performance reporting and actionable insights tied to business outcomes.
Job Description
Responsibilities
- Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
- Optimize location-based landing pages to better capture local search demand.
- Conduct localized keyword research and maintain keyword tracking.
- Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, mange vendor relationships.
- Maintain accurate and consistent local citations across third-party platforms.
- Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.
- Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
- Create clear weekly and monthly performance reports tied to business outcomes.
- Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.
Requirements
- Experience executing local SEO programs, preferably at scale.
- Hands-on experience with Google Business Profiles, citations, and review management.
- Strong understanding of local keyword research and on-page optimization.
- Experience with SEO and analytics tools such as Google Search Console, Ahrefs, BrightEdge, or similar platforms.
- Analytical, detail-oriented, and comfortable working with performance data.
- Strong communication skills and the ability to collaborate across teams.
Vivint
3.6 Glassdoor
Vivint, an NRG company, is the only smart home provider that brings security, energy management, and automation together in a single, integrated system—all controlled from one app.From smart cameras and sensors to thermostats, lighting, and more, Vivint delivers a fully connected experience that gives customers greater control of their smart homes, anytime, from anywhere. Every system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24/7 customer support and monitoring.With a focus on innovation, customer experience, and sustainable energy use, Vivint helps over two million customers manage their homes simply, securely, and efficiently. As part of NRG, Vivint also supports renewable energy solutions for a more sustainable future.Learn more at vivint.com.
Founded in 1999
Lehi, Utah, USA
8.3K employees (235 in marketing)
63% recommend to a friend
69% CEO approval
Traffic Signals
Monthly Visitors
13.7M
Monthly Google Ads Budget
$982.9K
Traffic Source Mix
Search
15.6%
Direct
63.2%
Referral
9.4%
Social
0.5%
Paid
11.2%
Headcount Trend
Current headcount: ~8.3K
Marketing Team
Marketing Team Size
171 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.3B
Last Raise
$488M
Post IPO Equity, 6 years ago
Funding History
- Jan 2020Post IPO Equity • $488M
- Apr 2016Series Unknown • $100M
- Aug 2012Debt Financing • $50M