4 weeks ago
Marketing Manager (Arts & Cultural Programming)
Montclair State University
Montclair, NJ (On-site)Full time$74K/yr – $81K/yr
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Marketing Manager (Arts & Cultural Programming)
Montclair, NJ (On-site)
$74K/yr – $81K/yrMid Level3+ years expFull time
Posted 4 weeks ago
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Job Summary
Own cross-unit audience growth and integrated marketing for college arts programming, turning campus and community audiences into engaged participants.
- Align calendars, messaging, and channels across academic and non-academic units to drive attendance and engagement.
- Lead multi-channel campaigns (digital, print, social, email) with consistent branding and measurable impact on attendance and ROI.
Job Description
Responsibilities
- Develop and implement a comprehensive marketing, communications, and audience development strategy that supports Arts & Cultural Programming while also advancing the broader goals, visibility, and public identity of the College of the Arts.
- Support integrated campaign planning for a diverse portfolio of arts and cultural activity, including PEAK Performances and other professional performance series, as well as select academic performances, exhibitions, screenings, talks, festivals, guest artist engagements, and special College initiatives.
- Serve as a partner across the College’s academic and non-academic units to align promotional efforts, calendars, messaging, and audience engagement strategies across student, faculty, guest artist, and community-facing programming.
- Develop and execute strategies to grow and diversify audiences for both professional and academic arts offerings, including external patrons, prospective students and families, alumni, donors, community members, and internal university audiences.
- Partner with relevant College and University offices to strengthen student-facing promotion and participation, with particular attention to increasing awareness of and engagement in arts events and cultural experiences among Montclair students.
- Conceive, write, revise, edit, and proof high-quality copy for use across digital, print, web, email, social media, advertising, event programs, and related communications platforms for ACP.
- Oversee the planning and production of ACP marketing materials and assets for performances, exhibitions, and related programs, ensuring visual and editorial consistency with College and University brand standards.
- Manage and continuously improve web, social, and digital promotional content related to ACP and, where appropriate, broader College of the Arts initiatives.
- Work closely with ticketing, production, programming, and engagement staff to support event promotion, attendance goals, patron communication, and the audience experience.
- Develop, manage, and assess marketing budgets, campaign timelines, and vendor relationships, including external designers, publicists, photographers, web support, media buyers, and other consultants as needed.
- Monitor, analyze, and report on the performance of campaigns and audience development efforts using relevant metrics such as attendance, ticket sales, participation, engagement, reach, conversion, and return on investment.
- Help identify and advance cross-promotional opportunities that connect academic programs, student work, and professional presentations in ways that reinforce a coherent College-wide arts ecosystem.
- Contribute to special projects, strategic initiatives, and other communications or promotional responsibilities as assigned.
- Management retains the right to add or change job duties at any time.
Requirements
- Bachelor’s degree from an accredited college or university.
- A minimum of three years of progressively responsible experience in marketing, communications, audience development, or related work in the performing arts, higher education, cultural programming, or a comparable creative environment.
- Demonstrated success in developing and executing integrated marketing campaigns across traditional, digital, and social media platforms.
- Excellent writing, editing, and project management skills, with the ability to translate complex artistic and academic activity into compelling messaging for varied audiences.
- Knowledge of the performing arts and/or arts and cultural programming, including current trends in audience engagement and promotion.
- Demonstrated ability to work collaboratively across multiple stakeholders, balance competing priorities, and manage complex calendars and deadlines.
Preferred
- Experience in a college, university, performing arts center, museum, presenting organization, or similar multidisciplinary arts environment.
- Experience managing media and marketing budgets and evaluating campaign effectiveness through data and performance metrics.
- Demonstrated command of current digital marketing tools, web-based communications, CRM or ticketing-related promotion, and social media strategy.
- Experience working with regional media outlets, arts press, and community-facing promotional partnerships in New Jersey and/or the New York metropolitan area.
- Demonstrated ability to support both revenue-generating and mission-driven goals, including ticket sales, audience development, student engagement, recruitment, and public visibility.
- Experience supervising or coordinating the work of vendors, consultants, student workers, or part-time staff.
- Proactive, adaptable, and collaborative problem-solving ability in a dynamic and evolving arts environment.
Benefits
- The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance.
Montclair State University
Montclair State University, a research doctoral institution ranked in the top tier of national universities, has gained a reputation as New Jersey’s premier public service university. Building on a distinguished history dating back to 1908, the University today has 11 degree-granting colleges and schools that serve more than 21,000 undergraduate and graduate students in more than 300 doctoral, master’s and baccalaureate programs. With a beautiful scenic campus on a bluff overlooking New York City, just 12 miles away, Montclair delivers the rigorous academic and research opportunities of a large public university in a supportive, caring and diverse environment.
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$573.9K
Traffic Source Mix
Search
45%
Direct
47.7%
Referral
5.8%
Social
0.9%
Paid
0.5%
Headcount Trend
Current headcount: ~6.1K
Marketing Team
Marketing Team Size
234 (4% of company)
Median Career Experience
8 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Brienna Rocha
Vice President of Marketing and Administration
At the company for 4 years
Joseph A. Brennan, MBA PhD
Vice President for Communications and Marketing
At the company for 7 years 7 months
Christina Giordano, MBA
Assistant Director of Event Marketing & Communications
At the company for 3 years 10 months
Tracy Rusen
Assistant Director, Communications and Marketing
At the company for 4 years 5 months
Funding
Total Funding
$3.4M
Last Raise
$731.4K
Grant, 2 years ago
Funding History
- Jul 2024Grant • $731.4K
- Jan 2023Grant • $149.7K
- Jun 2022Grant • $25K