Own and coordinate multi-channel alumni communications to grow engagement and giving, while enforcing consistent tone and accessibility across email, social, print, and events.

Own audience messaging for alumni, donors, and events, with campaigns that drive engagement, retention and participation.
Lead content production and creative across channels, including e-newsletters, social, print, and event collateral.
Oversee email marketing and analytics to optimize audience segmentation, campaign testing, and participation metrics.

Job Description

Responsibilities

Completes the development, writing, editing, and distribution of the SJSU Alumni e-newsletter
Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral
In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences
Develop audience-centered messaging tailored to key segments, including alumni, donors, and event participants
Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university
Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications
Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department
Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals
Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals
Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes
Ensure coordination and alignment of messaging across multiple channels and stakeholders
Conceptualize and execute original visual assets, using digital graphics, infographics, and prints
Develop, produce and implement marketing strategies for alumni events, including football-related events, commencement-related programming, alumni socials, and signature programs
Support high-profile events such as Spartans of Significance, Alumni Social, and tailgates through coordinated communications and promotional efforts
Manage and optimize email marketing platforms, including audience segmentation, testing, and deployment
Monitor and analyze key performance metrics, including email engagement, social media analytics, and event participation

The California State University

The California State University is the largest system of four-year higher education in the country, with 22 campuses, 56,000 faculty and staff and more than 450,000 students.Created in 1960, the mission of the CSU is to provide high-quality, affordable education to meet the ever-changing needs of California. With its commitment to quality, opportunity, and student success, the CSU is renowned for superb teaching, innovative research and for producing job-ready graduates. The CSU powers California and the nation, sending nearly 127,000 career-ready graduates into the workforce each year. In fact, one in every 20 Americans holding a college degree earned it at the CSU and our alumni are 4 million strong.

Founded in 1947

Long Beach, California, USA

92K employees (3,651 in marketing)

www.calstate.edu

Traffic Signals

Monthly Visitors

1.9M

Monthly Google Ads Budget

$21.9K

Traffic Source Mix

44.9%

Direct

37.7%

Referral

14.3%

Social

1.5%

Paid

1.6%

Headcount Trend

Current headcount: ~92K

Marketing Team

Marketing Team Size

2,195 (2% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Automatic Cal State Enrollment for Qualified Students

Oct 13, 2025 • Mustang News

California governor signs Cal State direct admissions program into law

Oct 11, 2025 • Higher Ed Dive

New California law will guarantee Cal State admission to qualified high school graduates

Oct 11, 2025 • KCRA

Responsibilities

Completes the development, writing, editing, and distribution of the SJSU Alumni e-newsletter
Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral
In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences
Develop audience-centered messaging tailored to key segments, including alumni, donors, and event participants
Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university
Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications
Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department
Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals
Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals
Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes
Ensure coordination and alignment of messaging across multiple channels and stakeholders
Conceptualize and execute original visual assets, using digital graphics, infographics, and prints
Develop, produce and implement marketing strategies for alumni events, including football-related events, commencement-related programming, alumni socials, and signature programs
Support high-profile events such as Spartans of Significance, Alumni Social, and tailgates through coordinated communications and promotional efforts
Manage and optimize email marketing platforms, including audience segmentation, testing, and deployment
Monitor and analyze key performance metrics, including email engagement, social media analytics, and event participation