6 weeks ago
Deputy Spokesperson (1373), Media Relations, Chief of Staff & External Affairs Division - SF Municipal Transportation Agency
City and County of San Francisco
San Francisco, CA (On-site)Full time$157K/yr – $191K/yr
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Deputy Spokesperson (1373), Media Relations, Chief of Staff & External Affairs Division - SF Municipal Transportation Agency
San Francisco, CA (On-site)
$157K/yr – $191K/yrSenior Level6+ years expFull time
Posted 6 weeks ago
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Job Summary
Own media facing communications for a transit agency, shaping proactive storytelling, rapid responses, and data driven narratives across TV, radio, and digital to influence public perception and policy understanding.
- Media & Crisis Communications: Own daily media inquiries, draft releases and talking points, and organize press events.
- Strategic Communications & Narrative: Lead proactive storytelling, identify emerging topics, and develop data driven collateral across messages and social/video scripts.
- Advisor & Analytics: Counsel leadership on media strategy and use data to tune messaging and audience targeting.
Job Description
Responsibilities
- Acts as the agency’s voice while promoting SFMTA activities and responding to real-time news inquiries via television, radio, and written statement interviews.
- Responds to daily inquiries from local and national media, drafts press releases and talking points and organizes press conferences.
- Identifies potential news stories to clearly communicate achievements.
- Assists in developing coordinated campaigns to educate the public on safety, operational efficiency and financial updates and transportation policies.
- Serves as an on-call representative for late-breaking news or transit emergencies, providing live updates to the public and media partners as needed.
- Conceptualizes impactful, data-driven, and compelling communications collateral including messages, talking points, social media posts, video scripts, and speeches.
- Identifies emerging topics and leads the development and execution of proactive communication plans.
- Advises and counsels the Communications Director as well as executive and senior management on media and audience strategies.
- Uses data to evaluate, adjust and target communications.
- Performs other duties and responsibilities as assigned.
Requirements
- Possession of a baccalaureate degree from an accredited college or university; AND
- Six (6) years of full-time professional experience in publicity work, mass media, communications or similar work involving collection, dissemination and communication of news and information to the general public; AND
- Possession of a current, valid Driver License.
- Substitution: Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.
Preferred
- Exceptional verbal communication skills with experience speaking publicly and on the record with reporters.
- Proven experience in developing, pitching, and writing for diverse audiences, including press releases, blogs, and social media posts.
- A deep understanding of broadcast media with current relationships with local and national press across television, radio, and print publications.
- Knowledge of San Francisco’s transportation system, including transit operations and parking enforcement.
- Ability to assess community perceptions and craft strong narrative messaging to reinforce and promote transparency.
- Ability to use video equipment and editing software to produce stories or packages for the website, newsroom b-roll, and social media.
- Agility working in a dynamic, time-sensitive environment that requires rapid responses to planned and unanticipated events and emergencies under a deadline.
- Strong interest in enhancing urban transportation networks and a strong sense of advocacy for transit as a viable transportation mode.
- Understanding of diverse needs in San Francisco, including for neighborhoods, stakeholders and government partners.
- Ability to communicate fluently in one of the languages listed on San Francisco’s Language Access Ordinance (presently, Chinese, Spanish, and Filipino) is preferred.
City and County of San Francisco
4.1 Glassdoor
San Francisco is a vibrant and dynamic city, on the forefront of economic growth & innovation, urban development, arts & entertainment, as well as social issues & change. This rich tapestry of culture and ideas is sustained by our City's commitment to heighten the quality of life for San Franciscans and residents of the greater Bay Area. Our employees play an important role not only in making our City what it is today, but also in shaping the future of San Francisco. The City & County of San Francisco employs more than 34,000 individuals in a diverse array of services such as maintaining city streets and parks, driving buses and cable cars, providing public health services, keeping the streets safe and firefighting.If you ever wondered what’s it like to work for The City, check out our latest video.http://youtu.be/WXf9E_mAbJwFollow us on Twitter for featured jobs: @Work4sf Like us on Facebook at www.facebook.com/Work4SF
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