Responsibilities

• Execute and manage customer acquisition campaigns across paid social (Meta, TikTok, LinkedIn), SEM (Google, Bing), and programmatic platforms (in-house DSP: StackAdapt)
• Own full campaign trafficking, including setup, QA, naming conventions, creative rotation, and launch readiness
• Maintain clean, consistent campaign structures and documentation across all platforms
• Manage budgets, pacing, and delivery to align with approved plans and flighting
• Identify opportunities to scale high-performing campaigns and test new channels or strategies
• Perform daily optimizations across bids, budgets, audiences, placements, and creative to improve efficiency and outcomes
• Monitor performance trends and make in-platform adjustments to support acquisition and lead generation goals
• Manage creative rotation and refresh cadence, identifying fatigue and performance issues
• Execute structured A/B testing across creative, audiences, placements, and bidding strategies
• Build and maintain a rigorous testing roadmap across the full funnel

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field or equivalent practical experience
• 5–10+ years of hands-on experience in performance marketing
• Proven experience driving customer acquisition and/or sales across paid social, search, and programmatic platforms
• Experience owning and optimizing live campaigns with significant budgets and minimal oversight
• Hands-on experience with Adobe Analytics (Google Analytics familiarity is a plus)
• Experience supporting both B2C and B2B campaigns
• Strong attention to detail with daily in-platform execution experience
• Solid Excel skills for pacing, tracking, and reporting
• Strong written and verbal communication skills

Preferred

• Experience in telecom, technology, or other performance-driven industries
• Deep expertise across Meta, TikTok, LinkedIn, Google Ads, Microsoft Advertising, and DSP platforms like StackAdapt
• Experience scaling campaigns from test phase to $5K+/day spend
• Experience operating in environments with strong governance, compliance, and QA expectations
• Previous in-house experience supporting multiple internal stakeholders

Benefits

• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• 401k Match
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities