Lead an integrated, university-wide creative function that blends social, influencer, partnerships, and AI-enabled production to scale brand storytelling and strategic impact across academic, health, and athletics audiences.

• Creative Leadership: direct a high-volume creative shop, maintaining brand standards while enabling storytelling across channels.
• Social & Influencer Strategy: own social and influencer programs, content development, and meaningful community engagement.
• Strategic Partnerships: steer partnerships and sponsorships that advance institutional priorities and expand visibility.
• AI & Technology Integration: champion AI-enabled workflows to speed production, personalize output, and raise creative quality.
• Cross-Enterprise Impact: align content strategies with university-wide goals across academic, health system, and athletics domains.
• Talent Development: build and mentor a multidisciplinary creative team focused on innovation and accountability.
• Measurement & Impact: establish KPIs and data-driven dashboards to optimize content and demonstrate ROI.
• Brand Governance: ensure outputs consistently reflect brand standards while allowing room for innovation.
• Content Operations: oversee a fast-paced creative pipeline, adapting formats for diverse channels and audiences.
• Campaign Execution: translate strategic priorities into compelling, multi-channel campaigns with owned, paid, and earned components.