4 hrs ago
Senior Social Media Manager
Yugo
USA (Remote)Full time$60K/yr – $70K/yr
All marketing roles in the US
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All marketing roles in the US
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Senior Social Media Manager
USA (Remote)
$60K/yr – $70K/yrSenior Level5+ years expFull time
Posted 4 hrs ago
Job Description
Responsibilities
- Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
- Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
- Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
- Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
- Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
- Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
- Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.
- Partner with the wider social team and property teams to keep the content pipeline flowing.
Requirements
- 5+ years in social media, with real ownership of a brand's presence (student, lifestyle, or culture brands a strong plus)
- Proven success leading social strategy and content in the US market.
- Hands-on content production skills; shooting, editing, and writing platform-native content.
- Track record leading campaigns and, ideally, brand partnership activations.
- Experience working cross-functionally with sales, leasing, or marketing teams.
- Strong grasp of social analytics and reporting, with a history of acting on the data.
- Experience managing freelancers, contractors, or junior team members.
- Experience building or delivering training and enablement for non-social teams.
- A portfolio of content you've personally made that performed.
- Based in the US, with flexibility to work across time zones and travel as needed.
Preferred
- Experience in student housing, hospitality, or a related sector is desirable.
- Carbon Literacy Certification or willingness to undertake training
Benefits
- Competitive salary of $60,000 - $70,000 / annually
- Generous benefits package! Including health, dental and vision
- 401k + 4% employer matching
- Three weeks of PTO
- Paid Wellness Time
- 11 paid Holidays
- Minimum one-week paid wellness time
- Paid Parental Leave
- 1 Paid Volunteer Day
- 1 Paid YuDay
Yugo
3.6 Glassdoor
Yugo is the first global student housing brand and operator redefining student living on a global scale and bringing next-level experiences to student life and beyond.We’re not just about housing — we’re about creating vibrant, sustainable, and supportive spaces where students can thrive. We are for students and powered by students, with a focus on supporting Gen Z and developing our offering for Gen Alpha.Yugo forms part of The Dot Group and includes over 220 student living spaces in 14 countries. We’ve got nearly 100,000 students calling Yugo home in more than 100 of the world’s top educational cities.In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls (“VCARB”) Formula OneTM Team, providing students unparalleled access to unique opportunities and experiences worldwide.
Founded in 2021
Denver, Colorado, USA
903 employees (48 in marketing)
66% recommend to a friend
10% CEO approval
Salaries
Posted range
$60K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
40 (4% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
295.3K
Monthly Google Ads Budget
$20.8K
Traffic Source Mix
Search
54.9%
Direct
34.8%
Referral
8.1%
Social
1.2%
Paid
0.5%
Headcount Trend
Current headcount: ~903