3 weeks ago
Paid Search Specialist - Automotive Industry
Dealer Alchemist
USA (Remote)Full time$60K/yr – $70K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Paid Search Specialist - Automotive Industry
USA (Remote)
$60K/yr – $70K/yrMid LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own hands on PPC/SEM execution with budget oversight, campaign management across Google and Microsoft Ads, and KPI tracking for automotive clients, while aligning paid media with CS, QA, and SOPs to improve performance and compliance.
- Campaign Ownership: Manage Google and Microsoft Ads campaigns, monitor budgets, adjust bids, and ensure ads run as planned.
- Optimization & Compliance: Write clear ad copy, perform QA checks, audit inventory levels, and stay on top of PPC/SEM trends with OEM compliance considerations.
- Collaboration & Analytics: Track KPIs with Client Success Managers to align strategy, conduct keyword research, and develop new campaigns.
Job Description
Own hands on PPC/SEM execution with budget oversight, campaign management across Google and Microsoft Ads, and KPI tracking for automotive clients, while aligning paid media with CS, QA, and SOPs to improve performance and compliance.
- Campaign Ownership: Manage Google and Microsoft Ads campaigns, monitor budgets, adjust bids, and ensure ads run as planned.
- Optimization & Compliance: Write clear ad copy, perform QA checks, audit inventory levels, and stay on top of PPC/SEM trends with OEM compliance considerations.
- Collaboration & Analytics: Track KPIs with Client Success Managers to align strategy, conduct keyword research, and develop new campaigns.
Responsibilities
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs
- Auditing website inventory levels
- Monitoring purchased media to ensure that the advertisements appear as planned
- Assist with ad copy as needed
- Assist in writing out SOPs for aspects of search
- Proof Checking Setups / QA
- Campaign Management - Oversee accounts on Google and Microsoft Ads.
- Keyword Research - Be involved in audience / location targeting
- Bid Management - Monitor budget and adjust bids as applicable
- Write clear and concise copy for adverts
- Suggest and develop new campaigns
- Keeping up to date of PPC and SEM trends
- Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards.
- Collaborate with Client Success Managers (CSMs) to help bridge communication between departments and ensure alignment on paid media strategy, campaign performance, and client expectations.
Requirements
- Strong communication skills including written and verbal communication are required along with the ability to work independently with good critical thinking skills.
- Knowledge of Paid Media is required
- Proficient knowledge of Google Ads, Microsoft Ads and Google Merchant Center is essential.
- General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building event and URL based goals (will be trained on if needed for a desired individual)
- Proficiency in Google Workspace and Drive
- Strong independent work ethic
- Demonstrated problem-solving capabilities
- Professional and respectful demeanor in dealing with internal and external business partners
- Effective time management in a professional setting
- Collaborate effectively in a team environment and must be an organized and flexible team player.
- Integrity and optimism, regardless of the situation
- Use information, data, and resources to proactively identify and solve problems to get the job done.
- Analytical thinking with strong math skills is mandatory
- Google Ads, Google Display, Google Search certification
Nice to Have
- Knowledge of the auto industry is a plus
- Experience with Zoho, Jira, and Slack is a plus
- Basic knowledge of Excel/Google Sheets and GA4 is also required?
Benefits
- Unlimited Vacation – We manage 100% by objective.
- 401K with matching.
- Paid Professional Development.
- Bronze Level Healthcare, Dental, and Vision Included
Dealer Alchemist
We create sustainable, well-balanced, and high-performing digital marketing platforms – built within client-owned properties – for today’s shopper; at a price sustainable for dealers of all volume levels. Through discipline in our 3-phase approach, data analysis, and technological alchemy, we aim to create the perfect formula yielding the highest possible engagement and acquisition.
Traffic Signals
Monthly Visitors
8.6K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
23.9%
Direct
57.4%
Referral
8.7%
Social
8.2%
Paid
1.6%
Headcount Trend
Current headcount: ~80
Marketing Team
Marketing Team Size
15 (19% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$3M
Last Raise
Debt Financing, 12 months ago