2 weeks ago
Paid Digital Marketing Specialist
Genworth
Richmond, VA (Hybrid)Full time$69K/yr – $103K/yr
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Paid Digital Marketing Specialist
Richmond, VA (Hybrid)
$69K/yr – $103K/yrMid Level2+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and optimize paid media programs across SEM, social, video, and display channels while coordinating with analytics and cross-functional teams to hit performance and budget targets.
- Lead day-to-day campaign execution and testing
- Collaborate with Brand/Content and Affiliate partners
Job Description
Responsibilities
- Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
- Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
- Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
- Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
- Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
- Assist with creative development by drafting ad copy, coordinating asset needs, QA’ing creative, and partnering with Brand and Content teams.
- Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
- Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
- Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
- Maintain high standards for accuracy, compliance, and documentation across all campaigns.
Requirements
- 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
- Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
- Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
- Experience supporting budget management and pacing across multiple channels.
- Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
- Experience supporting A/B testing and performance optimization efforts.
- Strong copy instincts and an eye for performance-oriented creative.
- Experience working with affiliates or third-party marketing partners is a plus.
- Comfortable operating in both DTC and B2B environments.
- Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
Preferred
- Google Ads or other platform certifications preferred
- Experience working with affiliates or third-party marketing partners is a plus
- Experience using the Impact.com affiliate platform is a plus
- Experience using generative AI programs like Microsoft Copilot is a plus
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Genworth
4.4 Glassdoor
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 1000 provider of products, services, and solutions that help families navigate the aging journey with confidence. Headquartered in Richmond, Virginia, Genworth applies its nearly 150 years of experience each day to helping people navigate caregiving options and fund their long-term care needs. Our primary office locations in the U.S. are Richmond, VA, Lynchburg, VA, Stamford, CT, and New York, NY.
Founded in 2004
Glen Allen, Virginia, USA
5K employees (120 in marketing)
90% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
236K
Traffic Source Mix
Search
28.3%
Direct
65.9%
Referral
5.1%
Social
0.4%
Paid
0.2%
Headcount Trend
Current headcount: ~5K
Marketing Team
Marketing Team Size
88 (2% of company)
Median Career Experience
20 years
Median Tenure
33.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$450.1M
Last Raise
$450M
Post IPO Debt, 8 years ago
Funding History
- Mar 2018Post IPO Debt • $450M
- Oct 2016Post IPO Equity • $102K