4 weeks ago
Product Marketing Specialist, CareScout Services
Genworth
Richmond, VA (Hybrid)Full time$69K/yr – $103K/yr
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Product Marketing Specialist, CareScout Services
Richmond, VA (Hybrid)
$69K/yr – $103K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Job Summary
Own and execute downstream marketing campaigns for CareScout services and partner engagements, driving awareness, adoption, and growth across channels; translate roadmaps into actionable campaigns, coordinate cross-functional launches, and optimize performance through data-driven testing.
- Lead campaign development across multiple channels
- Create messaging, assets, and communications
- Collaborate with internal and external partners to drive launches and improvements
Job Description
Responsibilities
- Support the development and execution of go-to-market plans and downstream marketing campaigns for CareScout services, partner-facing solutions, and customer engagement initiatives.
- Develop and execute targeted marketing campaigns that drive awareness, adoption, engagement, retention, and growth across priority audiences, channels, partnerships, and customer segments.
- Assist in the creation of positioning, messaging, value propositions, campaign assets, customer communications, and marketing materials that clearly communicate the benefits of CareScout Services.
- Translate product roadmaps, customer needs, market insights, and business priorities into clear, compelling, and actionable marketing campaigns and channel communications.
- Coordinate campaign execution across email, web, digital, social, partner marketing, sales enablement, and other downstream channels to support timely delivery and consistent customer experience.
- Partner with cross functional teams to support product launches, market expansion, onboarding, adoption, and customer engagement initiatives.
- Develop and maintain sales enablement materials, tools, messaging resources, and product marketing content that help Sales and partner-facing teams communicate CareScout Services' value proposition, product offerings, and engagement opportunities.
- Conduct and synthesize market insights to identify trends, opportunities, and recommendations for growth.
- Monitor campaign performance and use data, analytics, customer insights, and test-and-learn results to identify opportunities for optimization and continuous improvement.
- Stay current on marketing best practices, emerging channels, industry trends, competitive offerings, and the evolving long-term care marketplace, bringing forward new ideas and recommendations to improve marketing effectiveness.
Requirements
- 5+ years of experience in product marketing, with hands-on experience developing and executing downstream marketing campaigns, go-to-market initiatives, product launches, adoption programs, customer engagement campaigns, or integrated marketing programs.
- Experience supporting B2B, B2B2C, healthcare, financial services, insurance, service-based offerings, or partner-driven business models preferred.
- Strong product marketing foundation, including positioning, messaging, value proposition development, audience definition, and the ability to translate product value into clear marketing communications.
- Strong campaign execution skills across multiple channels, including sales enablement and customer communications
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Ability to collaborate effectively across internal and external partner teams and operate in a matrixed environment
- Excellent written, verbal, presentation, and storytelling skills
- Strong organizational and project management skills, with the ability to manage multiple priorities, coordinate cross-functional workstreams, and support timely execution.
- A test-and-learn mindset, with experience developing hypotheses, evaluating results, and applying insights to improve campaign performance and customer outcomes.
- Experience with CRM, analytics, marketing technology, reporting tools, and performance measurement preferred.
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Genworth
4.4 Glassdoor
Genworth Financial, Inc. (NYSE: GNW) is a Fortune 1000 provider of products, services, and solutions that help families navigate the aging journey with confidence. Headquartered in Richmond, Virginia, Genworth applies its nearly 150 years of experience each day to helping people navigate caregiving options and fund their long-term care needs. Our primary office locations in the U.S. are Richmond, VA, Lynchburg, VA, Stamford, CT, and New York, NY.
Founded in 2004
Glen Allen, Virginia, USA
5K employees (120 in marketing)
90% recommend to a friend
91% CEO approval
Salaries
Posted range
$69K/yr – $103K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
88 (2% of company)
Median Career Experience
20 years
Median Tenure
33.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$450.1M
Last Raise
$450M
Post IPO Debt, 8 years ago
Funding History
- Mar 2018Post IPO Debt • $450M
- Oct 2016Post IPO Equity • $102K
Traffic Signals
Monthly Visitors
236K
Traffic Source Mix
Search
28.3%
Direct
65.9%
Referral
5.1%
Social
0.4%
Paid
0.2%
Headcount Trend
Current headcount: ~5K