2 weeks ago
Director of Marketing & Communications
Fairmont Hotels & Resorts
Hawaii County, HI (On-site)Full time$110K/yr – $133K/yr
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Director of Marketing & Communications
Hawaii County, HI (On-site)
$110K/yr – $133K/yrDirector/Executive5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and align enterprise level marketing, PR, and branding for a luxury resort, driving multi-million-dollar revenue growth while coordinating with leadership, media, and partners to elevate brand equity.
- Lead the in-house team across advertising, digital, PR, social, design, and influencer programs to execute brand and revenue goals.
- Own communications and media strategy including crisis PR, partnerships, and executive storytelling to boost visibility and trust.
Job Description
Responsibilities
- Reporting into the Director of Sales & Marketing, this position serves as strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Orchid, architecting enterprise-level campaigns that enhance brand equity, drive multi-million-dollar revenue growth, and position the resort as a global leader in luxury hospitality.
- Direct a high-performing in-house team, overseeing advertising, digital media, public relations, social, creative, design, and influencer programs to ensure alignment with brand vision and business objectives.
- Steward community engagement and corporate social responsibility efforts, managing charitable giving, nonprofit partnerships, and local/global promotional initiatives to align philanthropy and brand purpose.
- Contribute as a core member of resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives to ensure integrated brand and operational excellence.
- Lead the development and delivery of monthly corporate and ownership reports, presentations, and strategic performance updates to support executive decision-making and business alignment.
- Cultivate and manage high-value relationships with destination partners, industry organizations, brand stakeholders, and media to expand market visibility, strategic partnerships, and brand opportunity.
- Oversee monthly forecasting, accruals, and budget management across key Sales & Marketing general ledger accounts, ensuring financial accuracy, accountability, and alignment with business objectives.
- Communications:- Develop and execute integrated annual communications strategies that strengthen brand positioning, support revenue generation goals, and drive visibility across local, regional, national, and international markets.
- - Serve as a primary media and communications contact for the resort, acting as spokesperson and liaison for media, industry partners, influencers, broadcast opportunities, and community stakeholders.
- - Lead all public relations initiatives including media outreach, press releases, media pitches, press kits, editor advisories, calendar listings, creative messaging, and storytelling opportunities.
Requirements
- Minimum 5 years of progressive experience in marketing, public relations, communications, or brand management, preferably within luxury hospitality or travel
- Experience managing integrated marketing campaigns, media relations, website content, social media strategy, and creative production required
- Minimum 2 years of experience leading and developing high-performing teams
- Previous professional experience working in Hawaiʻi preferred
- Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred
Preferred
- Appreciation for Hawaiian culture and a commitment to authentically promoting the destination of the Island of Hawai’i
Benefits
- Premium preferred provider medical/drug/vision benefits at competitive prices.
- We put you first & value you with employer paid coverage for group life and accidental insurance coverage (1x annual salary) + Coverage is available for your ‘ohana!
- We believe that hospitality has the power to unlock a better tomorrow with our 401(k)/retirement saving plan & matching program.
- Don’t just live in the moment – own your moment with 15 paid holiday/personal days per year + 10 days of paid vacation that begin accruing immediately
- Incentive Bonuses are available to inspire creativity & dedication to deliver exceptional experiences.
- We go the extra mile by offering 50% discounts at hotel restaurants, 50% discount on retail items at our Fairmont Store & 30% discount of services offered in our Spa Without Walls.
- We are globetrotters taking advantage of our Travel Program with unlimited employee discounts at Accor properties + Friends & Family rates (5,000+ hotels worldwide)
- Complimentary food & beverage on property
Fairmont Hotels & Resorts
Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable. Known for grand and awe-inspiring properties and thoughtful and engaging colleagues who aim to make each and every stay a cherished and memorable experience, we have been the stage for some of the most significant moments in global history. As a part of ALL - the Accor Live Limitless Lifestyle Loyalty Program, with 90 exceptional addresses in 32 countries, we are as favored by world leaders and business travelers as we are by families and those with a penchant for luxurious travels. Fairmont Hotels stand at the intersection of elegance and culture, where significant occasions are honored and pivotal global events unfold. Wherever we are situated, our hotels become the cultural and social heart of the community; so immersed in local traditions and so deeply connected to our surroundings, Fairmont Hotels are seen as an essential part of their respective destinations.
Traffic Signals
Monthly Visitors
2M
Monthly Google Ads Budget
$88.3K
Traffic Source Mix
Search
56.5%
Direct
30.6%
Referral
10.4%
Social
0.8%
Paid
1.5%
Headcount Trend
Current headcount: ~22.5K
Marketing Team
Marketing Team Size
129 (1% of company)
Marketing Roles Posted (Last 30 Days)
1