SalaryGuide
AboutPricingFor Employers

Marketing jobs

8 marketing jobs

2 months ago

Performance Marketing Director

Holley Performance

Nashville, TN (Hybrid)Full time
3 months ago

Sponsorship and Influencer Coordinator

Holley Performance

New Braunfels, TX (On-site)Full time
3 months ago

Social Media Specialist

Holley Performance

Bowling Green, KY (On-site)Full time
4 months ago

Senior Manager, Group Brand Experience

Holley Performance

Nashville, TN (On-site)Full time
4 months ago

Email Marketing Specialist

Holley Performance

Opelika, AL (On-site)Full time
4 months ago

CRM Product Owner

Holley Performance

Bowling Green, KY (On-site)Full time
4 months ago

CRM Manager

Holley Performance

Bowling Green, KY (On-site)Full time
4 months ago

Email Designer and Developer

Holley Performance

Bowling Green, KY (On-site)Full time

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

8 jobs

Performance Marketing Director

Holley Performance

Nashville, TN (Hybrid)

In-houseFull-timeDirector/executive8+ years exp.
2 months ago

Sponsorship and Influencer Coordinator

Holley Performance

New Braunfels, TX (On-site)

In-houseFull-timeMid level2+ years exp.
3 months ago

Social Media Specialist

Holley Performance

Bowling Green, KY (On-site)

In-houseFull-timeMid level2+ years exp.
3 months ago

Senior Manager, Group Brand Experience

Holley Performance

Nashville, TN (On-site)

In-houseFull-timeSenior level8+ years exp.
4 months ago

Email Marketing Specialist

Holley Performance

Opelika, AL (On-site)

In-houseFull-timeMid level5+ years exp.
4 months ago

CRM Product Owner

Holley Performance

Bowling Green, KY (On-site)

In-houseFull-timeSenior level5+ years exp.
4 months ago

CRM Manager

Holley Performance

Bowling Green, KY (On-site)

In-houseFull-timeSenior level5+ years exp.
4 months ago

Email Designer and Developer

Holley Performance

Bowling Green, KY (On-site)

In-houseFull-timeMid level3+ years exp.
4 months ago
Holley Performance

Performance Marketing Director

Nashville, TN (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize Holley’s multichannel performance marketing engine, aligning paid search, paid social, and programmatic media with growth and efficiency targets.

  • Lead a multi-channel strategy and budget governance across Google Ads, Meta, TikTok, and programmatic partners to hit ROAS and CAC goals.
  • Mentor and scale a Paid Media team while driving experimentation, KPI alignment, and cross-team collaboration with creative, analytics, and product.
  • Own attribution, incrementality, and cross-channel measurement to translate data into leadership-ready growth plans.

Job Description

Responsibilities

  • Develop and execute a comprehensive performance marketing strategy across paid search (Google, Bing, Amazon), paid social (Meta, TikTok, LinkedIn, Pinterest), programmatic display, and emerging channels.
  • Own and allocate multi-million-dollar media budgets, ensuring efficient spend distribution to meet divisional growth, CAC, and ROAS targets.
  • Lead and mentor a team of Paid Media Managers, Specialists, and analysts — setting clear KPIs, fostering experimentation, and driving performance accountability across divisions.
  • Define, track, and report core KPIs (ROAS, CPA, CAC, LTV, CTR, CVR, conversion rates) to senior leadership with clear, data-backed insights.
  • Build andmaintaina rigorous A/B testing andincrementalityframework across creative, audiences, landing pages, and bidding strategies.
  • Partner with creative, analytics, product, and divisional teams to develop high-converting ad assets, landing experiences, and audience strategies tailored to automotive enthusiast behavior.
  • Oversee marketing attribution modeling, pixel/tag management, and cross-channel measurement in collaboration with the analytics team.
  • Stay ahead of platform updates, betas, industry trends, and emerging channels — bringing forward-thinking recommendations to maintain competitive advantage.

Requirements

  • 8+ years in performance marketing, growth marketing, or digital media buying, with at least 3–5 years in a leadership role managing teams and large-scale campaigns.
  • Proven experience managing annual budgets of $8M+ with consistent delivery against growth and efficiency targets.
  • Hands-on expertise with major platforms: Google Ads (Search, Shopping, YouTube), Meta Ads Manager, TikTok Ads, programmatic DSPs, and at least one additional channel (LinkedIn, Pinterest, Amazon).
  • Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
  • Deep analytical capability — proficiency with Google Analytics (GA4), Excel/Google Sheets, and BI/reporting tools (Looker, Tableau, or similar).
  • Strong understanding of performance metrics (ROAS, CPA, CAC, CTR, CVR, CPM) and optimization levers across channels.
  • Expertise in attribution modeling, incrementality testing, media mix modeling, and UTM/pixel implementation.
  • Google Ads and/or Meta Blueprint certifications a plus.

Preferred

  • Google Ads and/or Meta Blueprint certifications a plus.
  • Experience in eCommerce, DTC, automotive, or high-consideration consumer goods strongly preferred.

Benefits

  • Opportunity to lead and scale paid acquisition during Holley’s DTC acceleration and divisional empowerment phase.
  • Collaborate with a passionate, innovative team dedicated to data-driven, revenue-focused growth.
  • Competitive salary and benefits package with flexible/hybrid working options.
  • Contribute to Holley Performance Brands, a leader in the performance aftermarket industry.
  • Environment that values strategic leadership, experimentation, and measurable commercial impact.

Headcount Trend

Current headcount: ~5

Marketing Team

Median Career Experience
32 years

People

Marketing Leadership

Bill Tichenor
Bill Tichenor
Director of Marketing