4 weeks ago
Lifecycle & Product Marketing Manager
Boulder Care
USA (Remote)Full time$130K/yr – $145K/yr
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Lifecycle & Product Marketing Manager
USA (Remote)
$130K/yr – $145K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Job Summary
Own the patient lifecycle end to end and translate strategy into production-ready campaigns while continuously optimizing across channels.
- Lead end-to-end lifecycle programs with activation KPIs
- Build and deploy campaigns in the CMS/CRM tool
- Drive data-informed improvements with AI and testing
Job Description
Responsibilities
- Own the patient lifecycle end to end. Manage pre-enrollment, retention, and post-churn re-engagement automations end-to-end in our communications tool, with defined activation KPIs for each program.
- Tackle the highest-friction moments in the patient journey. Focus near-term investment where drop-off is steepest and personalization has the most leverage, from pre-enrollment hesitation to patients who have fallen out of care.
- Build it, don’t just brief it. Translate strategy into production-ready campaigns yourself: workflow configuration, audience segmentation, targeting logic, and message build.
- Elevate the transactional moments that matter most. Elevate transactional communications tied to critical product moments — upcoming visits, in-app notices, assessment reminders, and similar triggers. Write and deploy one-off/broadcast communications for policy changes, feature launches, and other need-to-know moments.
- Test continuously, not occasionally. Run continuous A/B testing across messaging, timing, and channels; turn results into a regular optimization cadence rather than one-off tests.
- Expand our channel mix to reach patients in new ways. Evaluate, launch, and manage new patient communication channels (push, email, and others as we grow), with a clear point of view on what each channel is for and when to use it. Set channel cadence and governance to protect against patient fatigue and channel overlap.
- Use AI to run a leaner, faster program. Apply AI across the day-to-day mechanics of the role — campaign QA, segment definitions, briefs, reporting, analysis — so more of your time goes to strategy and higher-leverage work.
- Turn content into a cornerstone of our engagement program. Project-manage development of multimedia app content in partnership with the Content team, own the configuration of that content in our CMS, and track engagement and feed learnings back into the roadmap. Pair content with communications to deliver the most value to patients.
- Build check-ins that support patient and compliance needs. Project-manage the build and iteration of patient-facing assessments, in support of care delivery, compliance, and payer reporting needs.
- Own how new features land. Optimize rollout and adoption strategy for new product features — messaging, campaign support, and adoption metrics.
Requirements
- 4+ years in lifecycle marketing or product marketing, ideally with some of each.
- Hands-on ownership of a communications/CRM tool (e.g., Braze, Iterable, Customer.io, or similar) — this is a builder role, not just a strategy role.
- Experience building a lifecycle marketing function from the ground up—you'll be the dedicated owner here, and you'll define your own roadmap.
- A track record of setting and being accountable to activation or retention KPIs, and of explaining the "why" behind a result rather than only reporting it.
- Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus given the payer-reporting and clinical context.
Benefits
- Contribute to meaningful, life-saving work!
- Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
- Mental health services via insurance coverage, including Talkspace and EAP for continuous care
- 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
- Sick leave accrued at 1 hr for every 30 hrs paid
- 9 paid holidays per year
- 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
- 401(k) retirement savings
- Remote-friendly with hardware provided to complete your work duties
Boulder Care
4.7 Glassdoor
Telehealth addiction treatment on your terms and timeline - grounded in kindness, respect, and unconditional support.At Boulder Care, we help people with substance use disorders reach their goals through judgement-free recovery support and evidence-based addiction treatment, rooted in the principles of harm reduction. Patients can access their Care Team — a Clinician, a Care Advocate, and a Peer Recovery Specialist — through secure messaging, video visits, and phone support from an app on their phone.By championing low-threshold access to medications for addiction treatment, Boulder improves clinical and functional outcomes — sharing in the cost savings with health plan and employer partners under a value-based model.We are proud to offer millions of Americans access to Boulder as an affordable in-network provider and affordable self-pay options to those who need it.
Founded in 2017
Portland, Oregon, USA
181 employees (7 in marketing)
93% recommend to a friend
93% CEO approval
Salaries
Posted range
$130K/yr – $145K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
5 (3% of company)
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
3
People
Founders / CEO
HR / Recruitment
Funding
Total Funding
$85.2M
Last Raise
$10.4M
Series A, 6 years ago
Funding History
- Jan 2020Series A • $10.4M
- Dec 2018Series Unknown • $3.7M
Traffic Signals
Monthly Visitors
67.5K
Monthly Google Ads Budget
$79.5K
Traffic Source Mix
Search
30.9%
Direct
45.3%
Referral
6.3%
Social
15.7%
Paid
1.6%
Headcount Trend
Current headcount: ~181
Recent News
Links
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