2 months ago
Sr. Content Marketing Manager
Dayforce
USA (Remote)Full time$83K/yr – $148K/yr
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Sr. Content Marketing Manager
USA (Remote)
$83K/yr – $148K/yrSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own content strategy and execution for SEO and Answer Engine Optimization in HR and payroll topics, balancing authoritative writing with AI friendly formats and measurable impact.
- Content Ownership: Publish engaging, SEO focused content that surfaces in AI and conversational search.
- Optimization & Analytics: Use GA4, Search Console, and SEO tools to track performance and drive improvements.
Job Description
Responsibilities
- Write and publish high-quality, search-optimized content on a consistent cadence, including (but not limited to) blogs, thought leadership, comparison pages, FAQs, infographics, and other digital content assets.
- Create structured, answer-first content designed to be surfaced in AI-generated responses and LLM-driven experiences.
- Translate complex HR, payroll, and workforce management topics into clear, engaging, and authoritative content.
- Refresh and optimize existing content to improve search visibility, engagement, and conversion performance.
- Serve as a champion for SEO and AEO best practices, partnering with stakeholders to ensure content aligns with search intent, audience needs, and funnel stage.
- Bring flexibility to support broader content marketing initiatives as business needs evolve, contributing to initiatives such as research reports, executive thought leadership, campaign assets, customer stories, and other strategic content priorities.
- Apply SEO best practices including keyword research, topic clustering, and on-page optimization
- Structure content for Answer Engine Optimization (AEO), including featured snippets, “People Also Ask,” and zero-click results
- Optimize content for LLM discoverability using clear formatting, strong information hierarchy, and entity-based content
- Stay current on evolving search and AI trends and continuously refine content approaches
Requirements
- 6–8 years of experience in SEO, organic growth, or content strategy (agency or in-house)
- Strong writing ability: Proven experience creating high-quality, engaging, and search-optimized content at scale
- AEO competency: Demonstrated ability to create structured, answer-first content that is surfaced and cited in AI-generated responses and conversational search experiences
- LLM fluency: Experience using tools like ChatGPT and understanding how AI surfaces and summarizes content
- Data-driven mindset: Ability to analyze performance and apply insights to improve content
- Search intent & structure: Strong understanding of how content format and structure impacts discoverability and engagement
- Collaboration: Ability to work cross-functionally and influence without ownership
- Tools & technology: Experience with GA4, Google Search Console, and SEO platforms along with hands-on use of AI tools to support content development, optimization, and workflow efficiency
Dayforce
Dayforce is as a global leader in HCM technology focused on improving work for thousands of customers and millions of employees around the world. Our single, AI-powered people platform for HR, payroll, talent, and analytics helps Dayforce customers to unlock their full workforce potential and operate with confidence. To learn how Dayforce helps create quantifiable value for organizations of all sizes and industries, visit dayforce.com.
Traffic Signals
Monthly Visitors
992K
Monthly Google Ads Budget
$22K
Traffic Source Mix
Search
29.1%
Direct
64.2%
Referral
5.1%
Social
0.6%
Paid
0.8%
Headcount Trend
Current headcount: ~6.6K
Marketing Team
Marketing Team Size
117 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1B
Last Raise
$1B
Post IPO Debt, 2 years ago
Funding History
- Mar 2024Post IPO Debt • $1B
- Jan 2011Series C • $15M
- Jul 2010Series Unknown • $10M