2 months ago
Direct Response Copywriter - REMOTE
Truvani
USA (Remote)Full time$75K/yr – $105K/yr
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Direct Response Copywriter - REMOTE
USA (Remote)
$75K/yr – $105K/yrMid Level3+ years expFull time
Posted 2 months ago
Job Summary
Own end-to-end copy creation for performance ads and brand communications, collaborating with design and marketing to test, iterate, and protect Truvani's voice across channels.
- Own the concept from idea to execution
- Collaborate cross-functionally with designers, video editors, and product teams
- Use performance data to refine messaging
Job Description
Responsibilities
- Write what converts . Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset.
- Own the concept. Take ad concepts from idea to execution — writing the copy, briefing designers and video editors, and working with creators to bring scripts to life on camera.
- Write beyond the ad. Write email campaigns, social captions, product copy, and other brand content, ensuring Truvani's voice stays consistent everywhere it shows up.
- Protect the voice. Serve as a steward of Truvani's brand voice across every piece of copy you touch, no matter the channel or format.
- Collaborate cross-functionally. Partner closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to bring campaigns to life on deadline.
- Test and iterate . Use performance data (CTR, hook rate, CPA) and customer feedback to refine messaging, kill what isn't working, and double down on what is.
- Stay sharp. Track direct-response classics, competitor advertising, and category trends to keep your copy sharp and your angles fresh.
Requirements
- 3+ years of copywriting experience, with a proven track record of driving traffic, engagement, or conversions through Meta, Instagram, or other paid ad channels
- Deep, applied knowledge of direct-response and consumer-psychology principles (think Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — you can explain why a piece of copy works, not just that it does
- Demonstrated ability to translate long-standing direct-response principles into short-form, scroll-stopping content for today's feeds
- Excellent writing, storytelling, and editing skills, with the range to write in different tones without losing the brand's voice
- A portfolio of 2–3 pieces of copy you've written, ideally with the performance results you can speak to
- Comfort working across multiple campaigns and projects at once without dropping a thread
- Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required
- Based in the United States and able to work core U.S. business hours; this is a remote role, but it is not open to candidates located outside the U.S.
Benefits
- Health benefits available after 60 days
- 401(k) benefits with employer matching available after 60 days
- Paid time off and paid holidays
- Paid family leave
- Remote work stipend
- Education and professional-development stipend
- Monthly Truvani store credit
- Fully remote work within the United States
Truvani
Truvani's goal is to eliminate nasty ingredients from all daily-use products. We started with supplements. We launched personal care in 2021. 6 years old. Bootstrapped. Growing quickly. We are looking for team members who want to be part of a remarkable company that's hoping to Be The Change.
Salaries
Posted range
$75K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
6 (15% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 11 months ago
Traffic Signals
Monthly Visitors
109.5K
Traffic Source Mix
Search
33.6%
Direct
55.6%
Referral
5.1%
Social
4.9%
Paid
0.5%
Headcount Trend
Current headcount: ~43