Responsibilities

• Analyzes customer behavior, product data, and key performance indicators to identify opportunities that enhance the online experience and support the development of strategic roadmaps and project plans that drive brand growth.
• Assists with the execution of product content and site optimizations, including product attributes, descriptions, digital assets, search experience, brand pages, and cross-merchandising.
• Monitors and reports on the impact of optimizations and assortment opportunities through regular tracking of key metrics.
• Prepares materials and participates in presentations with suppliers, merchants, and internal stakeholders to share findings and align on next steps.
• Collaborates with merchants, suppliers, and cross-functional teams to support product lifecycle initiatives and brand performance improvements.
• Conducts competitive and market research to support content strategy, identify industry trends, and inform recommendations for brand improvement.

Requirements

• Bachelor's degree in business administration, marketing, or a related field.
• 1+ years of experience in e-commerce, brand marketing, or merchandising, with exposure to vendor management systems, digital merchandising, and online marketing.
• Proficient in Microsoft Office, with strong skills in Excel, PowerPoint, and Outlook.
• Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.