3 months ago
Growth Marketing Manager
Vendelux
New York, USA (Hybrid)Full time
Marketing jobs
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Growth Marketing Manager
New York, USA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive Vendelux’s growth marketing with ABM-first demand generation, content-led campaigns, and AI-powered optimization to build pipeline.
- Own end-to-end demand programs across ABM, content, email, paid media, and events
- Must-have: 5+ years of B2B SaaS demand gen with proven pipeline impact
- Standout: Hands-on ABM programs, AI tooling, and cross-functional collaboration
Job Description
Responsibilities
- Execute and support Vendelux’s demand generation programs across ABM, content, email, and event-driven campaigns.Execute and optimize Vendelux’s global demand generation programs across paid media, email, content, SEO, ABM, and digital campaigns to drive awareness, lead generation, and measurable pipeline growth
- Partner with the Head of Marketing to support campaign planning and execution, including building and launching programs aligned to pipeline goalsPartner with the Head of Marketing to operationalize the marketing funnel, including performance targets, campaign strategy, and pipeline forecasting
- Improve conversion rates across the marketing funnel through testing, experimentation, and performance optimization
- Build and execute ABM programs that deliver personalized engagement for priority accountsBuild and scale ABM programs that deliver highly personalized engagement for priority accounts
- Leverage AI and modern tooling to personalize campaigns at scale and increase team leverage
- Build and operate AI-assisted workflows across content creation, SEO/GEO/AEO experimentation, prospect research, and rapid campaign iteration
- Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership assets
- Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI
- Collaborate closely with Sales and SDR teams to improve lead quality, targeting, and pipeline conversion
Requirements
- 5+ years of B2B SaaS demand generation or growth marketing experience with a demonstrated track record of driving pipeline and revenue
- Experience operating in high-growth Series B/C technology companies
- Experience with HubSpot (or similar CRM/automation tools) and executing campaigns across email, content, and LinkedInStrong hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and modern marketing analytics tools
- Proficiency using AI tools to accelerate campaign development, experimentation, and content creation
- Experience supporting or executing ABM programs and personalized campaigns for target accounts
- Strong content instincts, with experience creating or iterating on campaign messaging, emails, and landing pages
- Analytical mindset with strong understanding of funnel metrics, attribution models, and campaign performance optimization
- Builder mentality with the ability to operate in fast-moving, high-ownership environments
- Comfortable operating with ambiguity and turning ideas into executed programs
- Experience designing segmentation strategies and personalization frameworks for target accounts
Benefits
- Competitive base salary and bonus
- Healthcare covering medical, dental and vision
- Work from our NYC HQ
- Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week
Vendelux
4.2 Glassdoor
Vendelux provides event intelligence and news about global business conferences and trade shows. Our platform helps event organizers, marketers and attendees stay on top of event industry trends while creating more meaningful networking connections at conferences.
Founded in 2021
New York, New York, USA
82 employees (12 in marketing)
80% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
89.9K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
46.1%
Direct
43.3%
Referral
7%
Social
2.2%
Paid
1.1%
Headcount Trend
Current headcount: ~82
Marketing Team
Marketing Team Size
11 (13% of company)
Median Career Experience
6.5 years
Median Tenure
1.8 years
People
Marketing Leadership
Funding
Total Funding
$17.1M
Last Raise
$14M
Series A, 2 years ago
Funding History
- Nov 2023Series A • $14M
- Oct 2022Seed • $700K
- Jan 2022Seed • $2.4M