2 days ago
Marketing Specialist - Social Media
Rally House
Lenexa, KS (On-site)Full time$55K/yr – $70K/yr
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Marketing Specialist - Social Media
Lenexa, KS (On-site)
$55K/yr – $70K/yrMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own Rally House’s social content lifecycle from planning through real-time execution across national, regional, and store channels, collaborating with teams to align with marketing priorities and local initiatives.
- Coordinate content planning, approvals, and asset collection
- Engage with audiences, monitor trends, and respond to community feedback
- Support influencer, campus, and partner initiatives
Job Description
Responsibilities
- Support the execution of Rally House's organic social media strategy across national, regional, and store-level channels
- Assist with social content planning, scheduling, and quality control across Instagram, TikTok, Facebook, X, and emerging channels
- Create and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programs
- Maintain the social content calendar and help coordinate timely content needs, approvals, and asset collection
- Support localized social content by working with store teams, regional marketing, and creative partners to source photography, video, user-generated content, and fan stories
- Monitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunities
- Assist with real-time and reactive content during live sports moments, trending topics, product drops, and key brand events
- Engage with the online community by responding to comments, messages, and mentions, and escalate customer concerns or brand reputation issues as needed
- Support influencer, creator, ambassador, and campus initiatives through outreach, coordination, content tracking, and reporting
- Collaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to ensure social content aligns with broader marketing priorities
Preferred
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
- 0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related field
- Experience creating content for social media through coursework, internships, freelance work, or professional roles preferred
- Experience in sports, retail, entertainment, or another fast-paced consumer environment preferred
Rally House
Rally House is a specialty boutique that offers a large selection of apparel, gifts and home décor representing local NCAA, NFL, MLB, NBA, NHL and MLS teams. We also carry local novelties and regional-inspired apparel, gifts and food. With locations in the Midwest, South and Northeast, and round-the-clock shopping at rallyhouse.com, we bring stylish sports apparel and unique team gifts to cities where fans live, work and cheer. Our stores offer a friendly environment and comfortable shopping experience, with associates dedicated to helping customers find the perfect new item to represent their favorite team. Rally House is committed to truly connecting with customers in a unique way: offer exceptional service from the moment they step into one of our stores and provide one-of-a-kind merchandise.Every store is unique to the city in which it is located, with a selection of merchandise customized to the specific professional and college teams in that area. We want to make it easy for fans to show their unique team spirit wherever they live and shop. With our connection to local sports teams, Rally House also offers exclusive autograph sessions with local sports stars, ticket giveaways and events with local celebrities. We’re proud to give fans the opportunity to rub elbows with their favorite players and get up close and personal at the stadium.To apply, visit www.rallyhouse.com/careers.
Salaries
Posted range
$55K/yr – $70K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
25 (1% of company)
Median Career Experience
5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.6M
Monthly Google Ads Budget
$46.2K
Traffic Source Mix
Search
42.8%
Direct
51.6%
Referral
3.6%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~2.2K