Own end-to-end product copy across channels, shaping brand voice, collaborating with marketing and regulatory teams, and delivering localizable copy for launches; drive audience engagement through cohesive messaging and cross-functional partnerships.

Lead brand voice and copy creation across channels
Coordinate with regulatory and product-launch teams to ensure compliant, compelling copy
Collaborate across functions to adapt copy for all customer touchpoints

Job Description

Responsibilities

Brand Voice & Copy Creation:
Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
Write copy that brings products and L’Occitane brand to life for all channels, including social media, e-mail, website, in-store, editorial, training, and other on- and offline formats
Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
Strategize with omni-channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
Collaborate with global marketing at pre-launch stage to influence packaging copy
Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
Regulatory Review:
Collaborate with local regulatory team to ensure copy is within local legal parameters
Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved

Requirements

Bachelor’s degree required
5+ years of experience in product copywriting role, beauty or retail industry preferred
Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
passion for retail and customer experience
Deep understanding of written storytelling strategy
Understanding of how to translate company business goals into copy marketing priorities
Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
Strong project management, attention to detail, and a no-task-too-small mentality
Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
Ability to manage several projects simultaneously, with limited supervision and under tight timeframes

Benefits

Comprehensive benefits package
Annual discretionary corporate incentive bonus
Competitive paid parental leave
Generous employee discount to use on all your favorite L’Occitane en Provence product

L'OCCITANE Group (B Corp)

3.6 Glassdoor

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1976

CHE

6.7K employees (631 in marketing)

group.loccitane.com

63% recommend to a friend

84% CEO approval