22 hrs ago
B2B Marketing Manager
AssetWatch
West New York, NJ (Remote)$100K/yr – $121K/yr
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B2B Marketing Manager
West New York, NJ (Remote)
$100K/yr – $121K/yrMid Level4+ years exp
Posted 22 hrs ago
Job Summary
Own end-to-end demand generation campaigns across multiple channels in HubSpot, driving MQLs, pipeline, and revenue while coordinating with Lifecycle Marketing, RevOps, product marketing, design, and sales.
- Lead execution of HubSpot campaigns from setup to launch
- Develop assets, testing, and optimization across channels
- Define KPIs, track attribution, and deliver actionable insights
Job Description
Responsibilities
- Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
- Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
- Own campaign execution end-to-end, including building and launching campaigns in HubSpot
- Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
- Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
- Manage campaign workflows and triggers to support lead generation and nurture efforts
- Ensure campaigns are properly tracked, tagged, and attributed
- Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
- Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
- Support sales with campaign insights, follow-up strategies, and enablement materials
Requirements
- 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Hands-on experience executing campaigns in HubSpot (or similar MAP)
- Strong understanding of pipeline generation and SaaS funnel metrics
- Experience working with Salesforce CRMand marketing-sales alignment
- Ability to manage both strategy and execution in a fast-paced environment
Benefits
- AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that's why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
- We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
AssetWatch
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Founded in 2014
Westerville, Ohio, USA
278 employees (16 in marketing)
90% recommend to a friend
100% CEO approval
Salaries
Posted range
$100K/yr – $121K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
10 (4% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$166.1M
Last Raise
$75M
Series C, 11 months ago
Funding History
- Apr 2025Series C • $75M
- Feb 2024Series B • $38M
- Jun 2022Series A • $9M
Traffic Signals
Monthly Visitors
51.3K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
29.3%
Direct
63.7%
Referral
4.5%
Social
1.4%
Paid
0.9%
Headcount Trend
Current headcount: ~282