Responsibilities

• Develop clear, compelling content across multiple channels ensuring consistency in tone, voice, and messaging for diverse audiences such as internal stakeholders, brokers, employers, providers, members, and the broader community.
• Lead content development and brand execution, supporting ongoing campaigns, and ensuring alignment with broader marketing and communications strategies.
• Monitor communications performance and trends; produce regular reports with insights and recommendations, and collaborate on advertising strategy, including timing, placements, and optimization.
• Analyze data, performance metrics, and stakeholder feedback to inform messaging strategies, identify emerging trends, and refine tactics to improve engagement and effectiveness.
• Collaborate cross-functionally across the broader Marketing and Communications department to support ongoing work aligned with business objectives.
• Uphold and reinforce the organization’s corporate brand by maintaining consistency in messaging, tone, and visual identity across all marketing and communications channels.
• Track digital campaigns, prepare post-campaign performance summaries, and recommend adjustments to improve future outcomes.
• Meet departmental performance, productivity, and attendance expectations in accordance with company standards.
• Adhere to organizational privacy policies and all applicable HIPAA laws and regulations related to the confidentiality and security of protected health information.
• Perform other duties as assigned in support of marketing and communications initiatives.

Requirements

• Work Experience: Minimum of 4 years of experience in marketing, communications, or related field.
• Experience with written and verbal communications with a proven ability to craft compelling content for various channels required.
• Experience managing content strategies and content development is essential.
• Experience collaborating effectively with internal teams to maintain consistency in brand messaging is crucial.
• Healthcare experience preferred.

Preferred

• Healthcare experience preferred.
• Experience with Microsoft Dynamics, Drupal and Constant Contact is a plus.
• Strong writing, editing, and implementation skills and a strategic mindset.