1 day ago
Manager, Social Media
March of Dimes
Arlington, VA (Hybrid)
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Manager, Social Media
Arlington, VA (Hybrid)
Salary Not AvailableManager3+ years exp
Posted 1 day ago
Job Summary
Own social strategy and content execution across March of Dimes channels, shaping campaigns, creator partnerships, and on-camera experiences to drive engagement and fundraising.
- Develop platform-native social content and oversee short-form video and other formats.
- Collaborate with paid social, analytics, and influencers to test, learn and expand reach.
Job Description
Responsibilities
- Develop and execute platform-native social content across March of Dimes owned social media channels.
- Manage a diverse social content portfolio that supports national revenue campaigns, local market engagement, March for Babies, Run for Moms, Special Events, volunteer engagement, and national service partnerships.
- Identify relevant trends, cultural conversations, creators, formats and audience behaviors and translate them into authentic opportunities for social content and engagement.
- Create and/or oversee the creation of short-form video, Reels, TikToks, Stories, static content and other social-first formats.
- Stay current on evolving social platforms, creator culture, algorithms, formats and content trends.
- Support low-budget paid social initiatives, partnering with the paid media team on the approach for audience targeting, creative development and performance reporting.
- Use social analytics, listening and SEO insights to test, learn and continually improve content and performance.
- Identify and cultivate opportunities with influencers, creators and community partners to expand reach and engagement.
- Represent the organization through on-camera content, live streams, interviews and other social-first experiences.
Requirements
- 3–7 years of experience in social media, digital marketing, content marketing or a related field.
- Demonstrated experience creating engaging, social-first content across platforms such as Facebook, TikTok, Instagram and Threads.
- Strong understanding of platform-specific audiences, behaviors, formats and best practices.
- Experience in developing social media content approaches and strategies designed for specific audiences and platforms, around measurable goals.
- Experience using analytics and audience insights to translate performance data into actionable content and recommendations.
- Demonstrated experience developing social content or experiences that support fundraising, donations, events, lead generation or other conversion-focused campaigns.
- Excellent storytelling, copywriting and creative judgment, with the ability to adapt messaging and tone across platforms.
- Strong cultural and social awareness, with an ability to recognize emerging conversations and trends and using sound judgement to determine when and how a brand should participate.
- Comfortable serving as an on-camera presence, including appearing in social videos, participating in live streams, conducting interviews and engaging directly with audiences.
- Experience working cross-functionally with vendors or external partners, creative, communications, fundraising and/or marketing teams.
Preferred
- Agency and/or nonprofit experience strongly preferred.
- Experience in the maternal and infant health/women’s health space is a plus.
March of Dimes
2.4 Glassdoor
March of Dimes leads the fight for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all.
Founded in 1938
Arlington, Virginia, USA
1.6K employees (66 in marketing)
23% recommend to a friend
17% CEO approval
Marketing Team
Marketing Team Size
66 (4% of company)
Median Tenure
13.9 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$7M
Last Raise
$879K
Grant, 12 days ago
Funding History
- Mar 2026Grant
- Jan 2026Grant • $879K
- Aug 2025Grant • $100K
Traffic Signals
Monthly Visitors
500.1K
Monthly Google Ads Budget
$218.6K
Traffic Source Mix
Search
52.4%
Direct
38.2%
Referral
6.9%
Social
1.3%
Paid
1.1%
Headcount Trend
Current headcount: ~1.6K
Recent News
Links
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